Job Description

Location
Ajman, United Arab Emirates
Experience
3-6
Job Type
Recruitment

Key Responsibilities:

1. Marketing Strategy & Planning

Develop and implement integrated marketing plans aligned with client's overall business objectives. Conduct market research and competitor analysis to identify trends and growth opportunities. Manage the annual marketing calendar, including campaigns, product launches, and promotional activities.



2. Brand Management

Ensure consistent brand messaging and visual identity across all channels. Manage the brand positioning of client and its sub-brands in the market. Collaborate with designers and external agencies to create compelling brand content.



3. Digital Marketing

Oversee the company's digital presence, including website, SEO, social media, email marketing, and paid advertising. Analyse digital performance and optimize campaigns based on KPIs (traffic, engagement, conversions). Coordinate influencer marketing, content creation, and community management.
4. Campaign Management

Plan and execute 360 marketing campaigns for product launches, sales events, and seasonal promotions. Monitor the effectiveness of marketing initiatives and report on campaign performance.



5. Retail & Visual Support

Work closely with the retail operations team to support in-store promotions and events. Ensure consistency in in-store branding, visual merchandising, and marketing collateral.



6. Events & PR

Plan and manage corporate events, exhibitions, product launches, and collaborations. Build and maintain relationships with media outlets, influencers, and PR agencies to enhance brand visibility.



7. Budget & Team Management

Manage the marketing budget efficiently and ensure ROI on all campaigns. Lead and mentor the marketing team to deliver high-quality outputs and meet deadlines.

Qualifications & Experience:

Bachelor's degree in Marketing, Business Administration, or a related field (Master's preferred). 3-6 years of experience in marketing, preferably within luxury retail, fashion, perfume, leather goods & Hospitality industry. Proven track record in managing successful marketing campaigns and brand development. Strong understanding of digital marketing tools, analytics platforms, and CRM systems.

Skills:

Strategic thinking with a creative mindset Excellent communication and presentation skills Strong project management and organizational skills Proficient in marketing platforms (Google Ads, Meta Business Suite, Mailchimp, etc.) * Ability to work under pressure and manage multiple projects simultaneously