Job Description

Marketing & Recruitment Growth Manager (Employer Branding & Paid Acquisition)

Company:

Dial Expert

Industry:

BPO / Call Center / Cold Calling & Sales Outsourcing

Job Type:

Full-Time

Work Model:

Remote (Must be based in Cairo, Egypt)

Reports To:

Executive Management

Compensation:

Competitive - To Be Discussed

About Dial Expert

Dial Expert is a performance-driven BPO company specializing in cold calling, sales, lead generation, and live transfer campaigns for international markets.

We operate with structure, documentation, and systems -- not chaos or hype. As we scale, our priority is to grow hiring in a

controlled, predictable, and cost-efficient way

.

Role Overview

We are hiring a

Marketing & Recruitment Growth Manager

to own and execute our recruitment marketing engine.

This is a

hands-on role

focused on:

Running paid recruitment campaigns Improving applicant quality Optimizing the hiring funnel Protecting employer brand credibility
This is

not

a sales role and does

not

involve client acquisition or operational management.

Key Responsibilities :

Recruitment Marketing & Employer Branding

Translate Dial Expert's real operations (training, QA, expectations) into clear and honest hiring messaging. Ensure recruitment content sets accurate expectations and attracts the right candidates. Work closely with HR to align messaging with actual hiring needs. Act as a guardrail against misleading or overpromising recruitment ads.

Paid Recruitment Campaigns (Primary Focus)

Personally plan, launch, manage, and optimize paid recruitment campaigns. Own daily execution across relevant paid advertising platforms. Segment campaigns by role type, experience level, and readiness (night shift, equipment, commitment). Optimize for cost per applicant, cost per qualified applicant, and interview show-up rates. Scale winning campaigns and stop underperforming ones early.
This role is execution-heavy.
Recruitment ads are

not delegated to agencies

.

Hiring Funnel Optimization

Own the marketing side of the hiring funnel from ad to interview outcome. Work with HR to identify drop-offs and improve lead quality. Adjust targeting, creatives, and messaging based on real hiring results.

Content & Creative Coordination

Brief the Content Creator on campaign priorities and messaging. Coordinate with the in-house Graphic Designer on ad creatives and visuals. Ensure all creatives reflect real working conditions and brand standards.

Reporting & Performance Tracking

Deliver clear weekly and monthly reports covering: Ad spend Cost per applicant Cost per qualified applicant Funnel quality insights Focus on actionable insights, not vanity metrics.

Required Skills & Experience

2-3+ years of experience in marketing, growth, or media buying. Strong hands-on experience running paid advertising campaigns. Experience with recruitment marketing, lead generation, or high-volume funnels. Strong analytical and optimization skills. Experience in BPO, call centers, agencies, or service-based businesses is a strong advantage.

Tools & Technical Skills

Specific tools are flexible.
Candidates are evaluated based on

results, consistency, and optimization ability

, not software preferences.

What Success Looks Like

Hiring becomes predictable and scalable. Applicant quality improves. HR spends less time on unqualified candidates. Recruitment costs stabilize while volume grows. Dial Expert scales without chaos.
Learn more about Dial Expert

https://mini-company-profile-z6l82zp.gamma.site/

How to apply?
Send us your CV & Portfolio.

Job Types: Full-time, Part-time, Permanent, Temporary, Contract, New grad
Contract length: 12 months

Pay: E25,000.00 - E50,000.00 per month

Education:

Bachelor's (Preferred)
Experience:

Marketing: 1 year (Required) Media Buying: 1 year (Required) Sales: 1 year (Preferred)
Language:

* English (Required)