. The role is critical in driving brand positioning, lead generation, and revenue growth through data-driven marketing strategies.
Develop and execute a comprehensive
Digital Marketing Strategy
aligned with business and revenue objectives.
Lead
B2B lead generation
initiatives across digital channels (Paid Ads, SEO, Content, Email, LinkedIn).
Own the end-to-end
marketing funnel
(Awareness MQL SQL Conversion).
Collaborate closely with
Sales, Presales, and Business Development
teams to support pipeline growth.
Manage and optimize
performance marketing campaigns
(Google Ads, LinkedIn Ads, Meta).
Oversee content strategy focused on
software solutions, digital transformation, and enterprise clients
.
Monitor and analyze KPIs including
CPL, CAC, ROI, conversion rates
, and funnel performance.
Manage marketing budgets, forecasting, and reporting.
Coordinate with external agencies, vendors, and freelancers when needed.
Strengthen brand presence and positioning in local and regional markets.
Requirements
Bachelor's degree
in Marketing, Business Administration, or a related field.
7
+ years of experience
in Digital Marketing, with at least
2 years in a managerial or lead role
.
Mandatory:
Previous experience in
Software, IT Services, SaaS, or Digital Transformation companies
.
Strong experience in
B2B marketing and lead generation
.
Solid understanding of
enterprise sales cycles
and complex buyer journeys.
Hands-on experience with:
Google Ads, LinkedIn Ads, Meta Ads
SEO / SEM strategies
Marketing Analytics & Reporting
Experience using
CRM and marketing automation tools
(HubSpot, Salesforce, Zoho, or similar).
Ability to translate data into actionable insights and strategic decisions.
* Strong communication, leadership, and stakeholder management skills.
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