Job Description

We are looking for a Marketing Lead to own and scale CJC Race's global marketing strategy. This role covers influencer marketing, media relations, events, conferences, game shows, and community platforms such as Discord. You will work closely with leadership and take ownership of building and leading the marketing function from the ground up. This is a high-visibility role with strong ownership, flexible working hours, and an open budget based on experience.

Responsibilities

Lead and execute global marketing initiatives across influencers, media partnerships, game shows, conferences, and live events Build, manage, and scale influencer and creator relationships within the gaming and entertainment ecosystem Own and grow community platforms, with Discord as the primary engagement and communication channel Plan and deliver online and offline campaigns, tournaments, showcases, and brand activations Collaborate closely with game development and operations teams (approx. 10 people) to align marketing with product and release timelines Take ownership of building and managing the marketing team, including hiring and performance management Manage marketing budgets and track campaign performance and ROI Ensure all marketing activities comply with Dubai regulations and company policies Report directly to Derek and work closely with GM and Finance teams

Requirements

Proven experience in

GameFi, blockchain gaming, Web3 gaming, or online gaming platforms

Background in

gaming marketing

, including esports, mobile games, PC/console games, or interactive entertainment Hands-on experience working with

game studios, publishers, or gaming communities

Strong track record in

influencer marketing within gaming or crypto-native ecosystems

Experience managing and scaling

Discord communities

for games, GameFi projects, or online platforms Familiarity with

NFTs, play-to-earn mechanics, in-game economies, or token-based incentive systems

Experience running

online and offline gaming events

, tournaments, launches, or showcases Understanding of gamer culture, community dynamics, and content formats that resonate with gaming audiences Leadership experience in

building and managing marketing teams

in fast-growing environments Comfortable working with

open budgets

, high ownership, and performance-driven goals Ability to work remotely with

flexibility to travel

* Experience working across

global teams and time zones