Introduction

The Economist is a leading source of analysis on international business and world affairs. We deliver our information through a range of formats, from newspapers and magazines to conferences and electronic services.

An opportunity has arisen for a motivated and experienced marketer to join Economist Impact as a Marketing lead. The successful candidate will be based out of the Dubai office and will be responsible for the strategic planning and delivery of cross-channel marketing campaigns to secure delegate attendance for an upcoming project within our Custom Events.

The ideal addition to the team is a strategic thinker with a proven track record of owning campaigns that attract, engage and retain audiences and someone who can bring forth a strong arsenal of marketing techniques and methods. This is a rare opportunity to join an ambitious team who are genuinely customer-centric and committed to delivering the very best results for our clients.

This is a 18-month contract position with possibility of extension or conversion at the end of the contract.

Accountabilities

Develop bespoke marketing plan and strategy tailored to each edition, demonstrating understanding of local markets

Manage and own execution of the marketing promotion plan

Data selections: work with internal and external stakeholders to ensure each campaign has the correct data pool

Website management: work with internal and external stakeholders to build and manage the event websites

Copywriting for website, adverts, emails and other marketing collateral

Build and send email marketing campaigns in Eloqua

Work closely with the client to provide regular progress reports and to obtain approval of marketing collateral and copy

Brief and manage paid digital marketing campaigns

Own content creation ideas and execution. E.g. speaker interviews, vox-pop videos, infographic videos etc.

Responsible for vetting and making recommendations on registrations (with Marketing Executive assistance closer to the event if required)

Provide training to the Marketing Executive when required

Complete post show marketing reports

Present post event marketing summaries including, but not limited to; web and email analytics, delegate survey responses, print and digital advertising, press coverage reports from PR agencies, in a timely manner and in collaboration with Marketing Manager

Assist Marketing Manager to execute marketing tasks and manage relationship with the client as required

Experience, skills and professional attributes

Marketing degree or equivalent

Relevant event marketing experience (preference given to conference marketing and industry events experience)

Commitment to standards of excellence with attention to detail

Experience with client management and has strong presentation skills

Solid understanding of delegate acquisition, digital marketing and new media channels and the ability to explain (to non-marketers) how each of these works

Proficient with marketing and analytics systems such as Google Analytics, Eloqua/Mailchimp, Salesforce, Cvent (or equivalents) and back-end website editing tools like Wordpress

Actively listens to client feedback and is willing to amend marketing plans and work based on this

Familiar with the importance of data and how best to use it in order to target the right audience

Ability to manage multiple tasks, prioritise accordingly and work to tight budgets and deadlines

The Economist Group