Marketing Lead
Dubai, United Arab Emirates
Job Description
Introduction
The Economist is a leading source of analysis on international business and world affairs. We deliver our information through a range of formats, from newspapers and magazines to conferences and electronic services. An opportunity has arisen for a motivated and experienced marketer to join Economist Impact as a Marketing lead. The successful candidate will be based out of the Dubai office and will be responsible for the strategic planning and delivery of cross-channel marketing campaigns to secure delegate attendance for an upcoming project within our Custom Events. The ideal addition to the team is a strategic thinker with a proven track record of owning campaigns that attract, engage and retain audiences and someone who can bring forth a strong arsenal of marketing techniques and methods. This is a rare opportunity to join an ambitious team who are genuinely customer-centric and committed to delivering the very best results for our clients.
Accountabilities
- Develop bespoke marketing plan and strategy tailored to each edition, demonstrating understanding of local markets
- Manage and own execution of the marketing promotion plan
- Data selections: work with internal and external stakeholders to ensure each campaign has the correct data pool
- Website management: work with internal and external stakeholders to build and manage the event websites
- Copywriting for website, adverts, emails and other marketing collateral
- Build and send email marketing campaigns in Eloqua
- Work closely with the client to provide regular progress reports and to obtain approval of marketing collateral and copy
- Brief and manage paid digital marketing campaigns
- Own content creation ideas and execution. E.g. speaker interviews, vox-pop videos, infographic videos etc.
- Responsible for vetting and making recommendations on registrations (with Marketing Executive assistance closer to the event if required)
- Provide training to the Marketing Executive when required
- Complete post show marketing reports
- Present post event marketing summaries including, but not limited to; web and email analytics, delegate survey responses, print and digital advertising, press coverage reports from PR agencies, in a timely manner and in collaboration with Marketing Manager
- Assist Marketing Manager to execute marketing tasks and manage relationship with the client as required
Experience, skills and professional attributes
- Marketing degree or equivalent
- Relevant event marketing experience (preference given to conference marketing and industry events experience)
- Commitment to standards of excellence with attention to detail
- Experience with client management and has strong presentation skills
- Solid understanding of delegate acquisition, digital marketing and new media channels and the ability to explain (to non-marketers) how each of these works
- Proficient with marketing and analytics systems such as Google Analytics, Eloqua/Mailchimp, Salesforce, Cvent (or equivalents) and back-end website editing tools like Wordpress
- Actively listens to client feedback and is willing to amend marketing plans and work based on this
- Familiar with the importance of data and how best to use it in order to target the right audience
- Ability to manage multiple tasks, prioritise accordingly and work to tight budgets and deadlines
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Job Detail
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Job IdJD1491632
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationDubai, United Arab Emirates
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EducationNot mentioned