Job Description

Job Summary:

We are seeking a highly skilled Marketing Head to lead our online marketing strategies, boost brand visibility, drive targeted traffic, and generate quality leads. The ideal candidate will combine strategic planning, creativity, and data-driven decision-making to enhance customer engagement and achieve revenue growth.

Key Responsibilities:

1. Strategy & Planning

Develop and execute

comprehensive digital marketing strategies

aligned with business objectives to drive brand awareness, customer acquisition, and revenue growth. Create and maintain a

well-structured marketing calendar

, ensuring timely execution of campaigns and promotions. Identify opportunities for

market differentiation

, business expansion, and innovative campaigns using emerging trends and technologies.

2. Digital Campaign Management

Plan, manage, and optimize campaigns across

SEO, SEM, social media, Google Ads, YouTube, email marketing, and influencer collaborations

. Improve website and online auction

traffic, user engagement, and conversion rates

using analytics and performance insights. Oversee

content creation, copywriting, and creative asset development

to ensure consistency with the brand voice and identity.

3. Social Media & Content Marketing

Build and execute engaging

social media strategies

to grow followers, improve engagement rates, and enhance brand loyalty. Coordinate live-streaming activities for auctions, improving

visual aesthetics and online customer experience

. Collaborate with influencers and strategic partners to

boost online visibility and lead generation

.

4. Brand Management

Strengthen and maintain

brand identity

across all online touchpoints, ensuring adherence to brand guidelines. Enhance the

look, feel, and customer experience

of online auction platforms to align with global best practices.

5. Data-Driven Marketing & Reporting

Track, analyze, and report on

KPIs

(traffic, leads, ROI, conversion rates) using tools like

Google Analytics, Facebook Insights, and CRM analytics

. Make

data-driven recommendations

to continuously optimize campaigns and marketing spend. Conduct competitor and market analysis to identify trends, customer behavior, and growth opportunities.

6. Team & Cross-Functional Collaboration

Lead, train, and mentor a team of marketing professionals to achieve set KPIs. Work closely with

Operations, Sales, Finance, and Customer Service teams

to ensure campaigns align with business goals. Coordinate with vendors, agencies, and PRO for approvals, advertising, and promotional requirements.

7. Compliance & Standards

Ensure compliance with

UAE marketing laws, advertising regulations, and platform policies

to avoid penalties (e.g., shadow bans). Follow company SOPs, code of conduct, and maintain professional communication standards.

8. Other Responsibilities

Assist the Managing Director in strategic initiatives, reporting, and special projects. Review and suggest

cost-reduction opportunities

while ensuring quality marketing outcomes. Contribute ideas for

continuous improvement in digital processes

and customer satisfaction.

Key Performance Indicators (KPIs)

Website traffic growth (%) and quality lead generation. Social media follower growth and engagement rate. ROI and cost-per-acquisition for campaigns. Increased participation and sales conversion in online auctions. Brand awareness and recognition metrics.

Qualifications & Skills

Bachelor's degree

in Marketing, Digital Marketing, or a related field (Master's preferred).

Minimum 5 years of proven experience

in digital marketing within the UAE, preferably in automotive, e-commerce, or auction industries. Strong knowledge of

SEO, SEM, Google Ads, Facebook Ads, email automation, and CRM tools

. Experience with

content creation, influencer collaborations, and video/live-stream marketing

. Strong analytical, reporting, and project management skills. Excellent leadership, communication, and interpersonal abilities. Creative thinker, multi-tasker, and able to perform under pressure. Understanding of

UAE marketing compliance

and best practices.

Automotive experience is a must.

Job Types: Full-time, Permanent

Pay: AED10,000.00 - AED15,000.00 per month

Application Question(s):

* Have Automotive industry experience?