Job Description

We are seeking a strategic and data-driven

Head of Marketing

with proven experience in the

finance or fintech industry

. The ideal candidate will lead the development and execution of the company's marketing strategy across digital, brand, and corporate communications, ensuring strong positioning in a competitive financial market.

This leadership role demands an analytical mindset, a deep understanding of financial services, and the ability to drive B2B and B2C engagement through performance marketing, partnerships, and brand visibility.

Key Responsibilities:

Develop and implement 360 marketing strategies across digital, traditional, and event-based channels Build brand authority and market share for financial products/services targeting retail and corporate clients Lead all digital marketing efforts: SEO, paid campaigns, lead generation, email funnels, and CRM integration Manage branding, PR, media relations, and investor communications Work closely with sales, product, and compliance teams to align marketing campaigns with business goals Identify partnership opportunities and co-branded campaigns with banks, insurers, or fintechs Monitor marketing ROI and present regular performance reports to the leadership team Guide and mentor the marketing team, setting clear KPIs and growth plans

Desired Profile:

7-10 years of progressive marketing experience, with at least 3 years in a leadership role within the

finance, banking, fintech, or insurance industry

Strong understanding of financial products, B2B/B2C buyer behavior, and regulatory nuances Expertise in digital marketing tools, analytics platforms, and CRM systems Proven experience building and scaling marketing teams and systems Excellent communication and stakeholder management skills MBA in Marketing, Finance, or Business (preferred)
Job Type: Full-time

Pay: AED8,000.00 - AED12,000.00 per month

Application Question(s):

can you join immediately? What is your current/last drawn salary?
Experience:

UAE fintech/finance industry: 3 years (Required)
Location:

* Dubai (Required)