Job Description

This is a remote position. Overview of the Role

Handle end-to-end Marketing Activities for Gulf Infotech

Coordinate with Multiple Vendors and retrieve Vendor Marketing Funds

Plan and Coordinate Digital & Physical Events

Coordinate with Event Participants before and after the event for Lead Qualification purposes

Manage the Deal Pipelines with on Vendor Portals to keep them aligned with the set Marketing Targets defined by the Vendors

Manage the Company Website for Content, SEO and other relevant activities in order to keep it smooth, functional and a Lead Generation source.

Generating Leads will be one of the objectives of the Marketing Role.

Planning Marketing Funds with Vendors and working towards meeting the set goals defined and achieving the funds successfully.

Hosting & Conducting Webinars twice every month on topics planned with the management along with Marketing it across the platforms.

Conducting Physical Events across Gulf Infotech offices once every month on topics planned with the management

Understanding of all the core solutions of Gulf Infotech and planning/executing campaigns around the solutions.

Updating and Maintaining all the Online Presence of the Company

Handling Monthly Newsletters with Two Newsletters sent to the Subscribers Monthly

Building & Executing Email Drip Campaign for the Various Solutions using the CRM & Other Tools

Handling up to 4 Email Campaigns per Month - with different solutions

Completely Managing Ad Campaigns on Facebook for Different Solutions + Pixel Remarketing

Completely Managing Google Ad Campaigns for Different Solutions + Pixel Remarketing

Managing Ads on other relevant platforms as and when required.

Organizing & Coordinating for Local Events

Social Media Marketing - 8 Posts a Month (Instagram, Facebook & LinkedIn)

Strategizing Marketing Campaigns to Increase Lead Generation

eBook Download Campaigns

Free Training Sessions

Above are only examples of a few strategies, the candidate will need to come up with strategies themselves.

Content writing of up to 4 SEO Optimized Blog Posts a Month on Related Topics

SEO Optimization of the Website using tools like SEMrush or Ahref.

Keyword Research

Back linking

Page speed optimization

Business directory listing

AMP

Rich Snippets

Structured Data (Schema)

Strategizing Topics for YouTube Videos & its Marketing + Following up on its execution - Video Creation for YouTube is not in the scope of work.

Create Sales Collaterals based on Content Guidelines provided - Content may need to be refined and design elements would need to be added as per marketing strategies defined.

Optimizing the Website for Conversions (Lead Generation)

Graphic Designing based on Requirement to facilitate the above activities

Prepare a refined Scope of Work aligned with the overall Strategy monthly.

Daily Activity Reporting with Outcomes

Strategize and Prepare Structure & Guidelines for Business Solutions Videos - Recording the video is not included in the scope.

Maintain and build relationships with our vendors and keep them up to date with our progress.

Official Communications with Customers for new endeavours and Announcements

Public announcements, PR Activities

Strategize & Execute Customer Referral Program

Manage & Execute Social Media Contests & Giveaways

Other activities related to Marketing and generating leads.

Requirements

Requirements of the Candidate

Minimum 2 Years of Experience in Marketing

Good command of the English language (written & spoken) along with Presentation skills

The Candidate should have experience of SEO, Adwords, Graphic Designing, Digital Campaigns.