Job Description

About GMG

Gulf Marketing Group is one of the Middle East's leading, family-owned companies. Operating across the GCC, Gulf Marketing Group is a dynamic group boasting a diverse portfolio of retail outlets, brands, and consumer and B2B services across key sectors such as healthcare and pharmaceuticals, sports and fitness, real estate, education, and technology.

About the Role

The role holder is responsible for ensuring effective implementation of Marketing activities across the relevant focus area: Events, PR, Social Media, External Communication, Brand Marketing, Social Involvement etc., to support the marketing strategy and objectives of Emirates British Nursery (EBN).

Core Responsibilities:

• Translates the Marketing objectives into clear, concise and understood briefs; ensures execution as per business standard
• Coordinates with EBN Business Head and Headmistresses to ensure smooth execution of marketing initiatives
• Maintains records of marketing expenses, agency fees and regularly updates management on budget expenditure and overall costs
• Ensures adherence to EBN brand guidelines (branding layout and display, social media, etc.) in all marketing initiatives
• Creates and manages a monthly communication summary report to keep EBN Business Head abreast of completed activities
• Supports in translating and conceptualising EBN mission, vision and values in the education industry using suitable platforms for communication
• Ensures execution of marketing campaigns within assigned budget/deadline

Social Media:

• Support social media partner with the Nursery's social media accounts with Facebook and Instagram on daily basis
• Supports conceptualisation and execution of promotional activities and events through social media channels and social network involvement
• Maintains and tracks data to analyse and monitor the effectiveness of various aspects of social media campaigns such as community, traffic, conversations and engagements, leads and conversions
• Creates and manages periodic communication summary report of all social media activities to keep the team abreast of ongoing and completed initiatives
• Participates in various tasks related to community management and content generation
• Participates in launching and executing e-mail marketing campaigns
• Creates and delivers press releases, media relations content, case studies, executive bios, newsletter content, and other proposals

Events Management:

• Researches and identifies suitable events opportunities and makes suggestions for the event participation
• Maintains records of the Nursery's events and initiatives including details on event participation etc., for the purpose of enhancing the parents and leads database

Public Relations:

• Provides support in executing on the PR strategies, campaigns, and initiatives to improve recognition in the education field, understanding and awareness.
• Maintains effective working relationships with media and PR agencies
• Monitors the media, including newspapers, magazines, journals, broadcasts, newswires, for opportunities for the nursery

Business Development

• Plans and executes marketing initiatives to enhance social involvement hence, attracting more enrollment and retaining parent's loyalty to EBN
• To plan nursery campaign initiatives, and drives the implementation across the target market
• Shares the approved plan with the Headmistresses and integrates them in planning/execution
• Identifies, develops and executes communications strategy for key media contacts and other relevant references.
• Researches education industry trends

Self-Management:

• Defines performance goals at the start of the year in discussion with the reporting manager and ensures that the goals are achieved during the course of the year
• Takes ownership of his/her own learning agenda by identifying development needs in consultation with the Business Unit Head and agreeing on the individual development plan which goes beyond just training and development
• Keeps abreast of professional developments, new techniques and current issues through continued education and professional growth

Criteria:

• At least 3 to 5 years experience in Marketing for Education Sector
• Solid experience in Social Media Marketing
• Experience in PR strategies and campaigns
• Degree in Marketing or any relevant business degree
• Has valid UAE driver's license