Job Overview: The Role will be responsible for developing and executing a comprehensive marketing strategy that supports the company\'s growth objectives. The role requires a seasoned marketing professional with a deep understanding of the financial services industry and a track record of developing successful marketing campaigns. Responsibilities: Develop and execute marketing strategies for financial products based on cryptocurrency, such as crypto ETFs, crypto mutual funds, and other investment vehicles not just limited to Crypto but also traditional Investment vehicles. Work with the Product Management team to develop new financial products based on cryptocurrency and ensure that marketing strategies align with product development and launch timelines. Conduct market research and analysis to identify trends and client needs related to cryptocurrency investing. Develop product positioning and messaging that differentiates the company\'s cryptocurrency financial products in the market. Create marketing collateral, including brochures, fact sheets, and presentations, that effectively communicate the benefits and features of the company\'s cryptocurrency financial products. Collaborate with the Sales team to develop sales strategies and training programs for financial advisors and other sales channels. Develop and execute lead generation campaigns to drive awareness and interest in the company\'s cryptocurrency financial products. Monitor and report on the effectiveness of marketing strategies and adjust as needed. Strong understanding of the cryptocurrency market, industry regulations, and client needs related to cryptocurrency investing. Familiarity with blockchain technology and its impact on financial products Experience conducting market research and analysis to inform marketing strategies for cryptocurrency financial products. Ability to develop product positioning and messaging that resonates with clients and differentiates the company\'s cryptocurrency financial products in the market. Experience creating marketing collateral, such as brochures, fact sheets, and presentations, for cryptocurrency financial products. Familiarity with lead generation and customer retention strategies in the financial services industry related to cryptocurrency investing. Familiarity with digital marketing channels, including email, social media, and web advertising, as well as cryptocurrency-specific marketing channels such as crypto influencers and forums. Skills required: Strong understanding of the cryptocurrency market: Should have a deep understanding of the cryptocurrency market, including its trends, regulations, and risks. They should be knowledgeable about different cryptocurrencies and the underlying blockchain technology. Knowledge of investment products: Should be familiar with different investment products related to cryptocurrencies, such as crypto ETFs, crypto mutual funds, and other investment vehicles. Should be able to create marketing strategies that effectively communicate the benefits and features of these products to potential clients. Experience in digital marketing: Should have experience in digital marketing channels such as social media, email, and web advertising. Should be able to develop effective digital marketing campaigns that target specific audiences and drive engagement. Analytical skills: Should have strong analytical skills to monitor and report on the effectiveness of marketing strategies. Should be able to use data to inform marketing decisions and adjust strategies as needed. Creativity: The cryptocurrency market is constantly evolving, and the candidate should be creative and adaptable to stay ahead of the competition. They should be able to develop unique and innovative marketing strategies that differentiate the company from other players in the market. Communication skills: Should have strong communication skills to effectively convey complex concepts related to cryptocurrencies and investment products to clients and other stakeholders. They should be able to create clear and compelling marketing collateral that resonates with the target audience. Understanding of compliance: Should have a good understanding of compliance requirements related to marketing and advertising in the financial services industry. They should be able to develop marketing strategies that comply with industry regulations while still effectively reaching the target audience. Job Type: Full-time Ability to commute/relocate:

• Dubai International Financial Center: Reliably commute or planning to relocate before starting work (Required)