ABOUT COTY

We\xe2\x80\x99re Coty, one of the world\xe2\x80\x99s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, and skin and body care. Coty is the global leader in fragrance and number three in color cosmetics. Coty\xe2\x80\x99s products are sold in over 150 countries around the world. Coty and its brands are committed to a range of social causes as well as seeking to minimize its impact on the environment.

THE ROLE

Mission:

• Set the overall vision for the Middle-East Consumer Beauty Marketing function and team.
• Drive the ME Consumer Beauty portfolio brand execution to deliver top and bottom-line growth.
• Be the lead brand custodian, bridging the Global Marketing team and local market execution to ensure consumer relevance and growth of the brand.
• Lead and orchestrate the CB multi-functional team to deliver brand initiatives across all channels, media and influencers.
• Develop the team to grow best-in-class marketing capabilities, drive performance via co-creation and a build a unified culture aligned with Coty\xe2\x80\x99s purpose, vision and values.
• As a member of the MEA leadership team provide strategic input to the overall business direction and work collaboratively across functions to contribute to the ongoing development of the Coty MEA business.
• The Director requires the ability to work closely and communicate internally with various departments, such as Global Trade-Marketing, PR Communication, Digital team on top of key license contacts.

Responsibilities:

• Lead in the deployment of the global vision for the CB Marketing function in Middle-East, ensuring all actions are one step closer to the vision
• Establish marketing as the engine for the commercial business unit
• Identifying category drivers and consumer insights to deliver out-performance
• Drive marketing capability to be best-in-class. Role model and lead deployment of global Marketing vision and capabilities
• Champion in-market teams development to be better than the competition at every level
• Lead and own the Middle-East CB Brand & Media plan
• Ensure balance of consumer and commercial marketing for brand building and financial targets delivery
• Instill strong financial acumen and brand building capabilities
• Own the in-market brand P&Ls, from gross sales to OI
• Use strong financial acumen to drive the correct investment decisions to achieve out-performance and meet financial targets
• Lead with a strong retail focus as moment of truth. Drive excellence in execution
• Drive multidimensional problem solving (budget, operations, people)
• Provide strategic thought leadership: balance long-term equity and short-term commercial delivery, maximizing opportunities and overcoming issues
• Undertake investment decisions: Evaluate and optimize short and mid-term marketing investment decisions to ensure maximum ROI and a virtuous circle of increasing investment and brand growth. Manage portfolio complexity across multiple categories
• Provide strong portfolio brand management and prioritization, across multiple segments
• Excellence in internal collaborative influencing: global teams, senior stakeholders - CCO, CBO, and cross functional teams
• Use local market data and drivers to positively influence the future strategy and activations from the Global teams
• Excellence in external relationship management: Agency Management. For licensed brands: Fashion House partnership management
• Commercial negotiation expertise. Critical internal partner for Sales Leadership for strong retail relationship & negotiations. Use category and shopper insight and commercial success to build credibility and gain influence with all internal stakeholders
• Provide strong people leadership of the CB marketing team. Set a clear competency framework and development plans to champion team capabilities continuous upgrade, as well as individual development
• Provide focused coaching and development of marketing team leaders
• High agility in people leadership, from strategic to operational. Ensure execution with excellence. Ability to be on the \xe2\x80\x98front line\xe2\x80\x99 when dealing with operational tasks to ensure that strategies and executed with perfect execution
• Culture and organization leadership. Provide strong influence on decisions impacting the Coty ME organization as part of the MEA Leadership Team
• Learn how to win hearts & minds of the organization and be a visible role model leader for Coty MEA

WHAT YOU\xe2\x80\x99LL BRING

Critical success factors

• Strong business acumen, managing significant budget and P&L
• High level interpersonal skills with ability to work collaboratively with functional teams locally, regionally and globally
• Excellent presentation and strong communication skills
• Strong analytical, thinking and problem solving skills
• High level ability to set priorities and manage competing demands

Qualifications and experience

• 10+ years demonstrated experience in senior leadership \xe2\x80\x98in-market\xe2\x80\x99 marketing positions leading a sizeable team (5+)
• Demonstrated long Beauty Industry experience within Middle East in leading mass brands
• Perfect knowledge of Middle East communication eco-system (media and influencer marketing)
• Experience in building brand equity
• Tertiary qualifications in marketing or related discipline essential
• Post graduate qualifications in management (eg. MBA) highly regarded
• Fluency in Arabic highly regarded

Special requirements

• Ensure all activities comply with Coty policies and legal and ethical standards, including Work Health and Safety, Equal Employment Opportunity and anti-discrimination legislation and principle.

CONCLUDING

Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you\xe2\x80\x99re the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible \xe2\x80\x93 we\xe2\x80\x99d love to hear from you.

Coty