Job Description

The Marketing Director will lead the development, execution, and optimization of the company's marketing strategy within the fast-moving Food & Beverage environment. This role requires a strong understanding of brand management, product launches, digital marketing, SEO, social media, and consumer behavior. The ideal candidate will have proven experience in high-growth F&B or FMCG companies and a track record of driving revenue and brand visibility.

Key Responsibilities

Strategic Leadership

Develop and implement a comprehensive marketing strategy aligned with business goals. Lead brand positioning, market growth initiatives, and customer acquisition strategies. Oversee marketing budgeting and forecasting.

Brand & Product Marketing

Manage end-to-end product launch plans, including pricing, packaging, promotion, and communication. Ensure brand consistency across all channels and consumer touchpoints. Conduct market research, competitive analysis, and consumer insights studies.

Digital Marketing, SEO & Social Media

Lead digital transformation initiatives to grow the company's online presence. Oversee SEO strategy (on-page, off-page, technical SEO) to increase organic reach and ranking. Direct social media strategy across platforms (Facebook, Instagram, TikTok, YouTube, LinkedIn, etc.). Manage content creation, performance marketing, and influencer partnerships. Analyze digital performance metrics and optimize campaigns to improve conversions.

Sales & Business Growth Support

Collaborate with sales teams to support trade marketing, promotions, and channel strategies. Lead marketing efforts for B2B and B2C channels, including retail, online, and food-service. Drive customer engagement, loyalty, and retention programs.

Team Management

Lead, mentor, and develop a high-performing marketing team. Manage external agencies, freelancers, and marketing partners. Oversee operational efficiency, workflows, and project management within the department.

Qualifications & Experience

Bachelor's degree in Marketing, Business, Communications, or related field; MBA is a plus. 10+ years of marketing experience in FMCG or F&B industry, with at least 3-5 years in a leadership role. Strong knowledge of digital marketing, SEO, SEM, and social media management. Proven experience managing brand portfolios and launching successful F&B products. Strong analytical, creative thinking, and decision-making skills. Excellent leadership, communication, and stakeholder management abilities.

Key Skills

Strategic Planning & Execution Brand Management Digital Marketing & SEO Social Media Strategy Market Research & Consumer Insights Campaign Management Budget Management Team Leadership Performance Marketing Influencer Marketing

Why Join Us

Opportunity to lead marketing for a fast-growing F&B brand. Dynamic, innovative, and collaborative work environment.
Job Type: Full-time