Marketing Data Analyst
Kuwait, Kuwait
Job Description
We are looking for a Marketing Data Analyst who will be responsible for supporting Marketing strategy & planning with actionable data and insights to improve commercial performance.
Key Responsibilities and Duties:
Requirements and Qualifications:
Key Responsibilities and Duties:
- Develop and present reports to internal stakeholders on marketing topics to include: consumer research, customer segmentation, distribution channel performance, digital & social marketing campaigns, website performance analytics and CRM campaigns. Specifically:
- Tracking, reporting and analyzing commercial KPIs including sales performance and trends, ancillary sales, online sales funnel etc.
- Tracking, reporting and analyzing Marketing KPIs including Web and App performance, and marketing campaign performance
- Measurement of ROIs from online and offline campaigns
- Tracking CRM campaign metrics, formulate reports, and make recommendations.
- Tracking and measuring important organizational metrics like NPS, CLV, Retention rate, Churn rate etc.
- Using databases and queries (Microsoft SQL), Excel, Google Analytics and other statistical analysis tools to analyze internal and external customer data.
- Using CRM/ CDP for behavioral analysis and segmentation.
- Managing Customer Satisfaction Survey and other surveys and create monthly reports.
- Tracking Affiliate partners performance and validating their sales claims at the end of every month.
- Providing ad-hoc analytics requests.
- Design & present dashboards , reports and ad hoc analyses to key stakeholders in order to guide understanding of KPIs and business drivers.
- Analyse industry research reports covering quantitative and qualitative analysis when required.
- Maintain key market statistics database for use in reports & presentations.
- Any other tasks, as assigned by the Management.
Requirements and Qualifications:
- Degree in Marketing, Sales, Statistics or mathematics.
- Experience linking multiple data platforms and with data visualization tools (e.g., Tableau).
- Proficient in Excel, SQL, HTML, Google Analytics etc.
- Experience with digital media analytics – SEM, programmatic, multi- attribution modeling.
- Ability to build analytics dashboards or other software solutions.
- Strong excel skills, working with large data sets.
- Good organizational and time-management skills.
- Good communication skills in English.
Beware of fraud agents! do not pay money to get a job
MNCJobsGulf.com will not be responsible for any payment made to a third-party. All Terms of Use are applicable.
Related Jobs
Job Detail
-
Job IdJD1441682
-
IndustryNot mentioned
-
Total Positions1
-
Job Type:Full Time
-
Salary:Not mentioned
-
Employment StatusPermanent
-
Job LocationKuwait, Kuwait
-
EducationNot mentioned