Job Description

About Accenture Song:
Accenture Song combines creativity, technology, and data to deliver exceptional customer experiences. As a Marketing Consultant, you will lead data-driven strategies, provide actionable insights, and support clients in achieving their business objectives.
Responsibilities:
Advanced Data Analysis & Insights:

• Analyze complex marketing data to identify trends, patterns, and opportunities.
• Leverage tools like Google Analytics, Tableau, Power BI, and SQL for advanced data modeling and reporting.

Conversational Design & Emerging Tech:

• Lead initiatives in Chatbots, LLMs, Prompt Engineering, TTS, and STT to enhance customer engagement and experience.

Contact Center & CX Analytics:

• Drive optimization of Contact Center platforms such as Genesys, Sprinklr, and Microsoft.
• Utilize Qualtrics and Medallia for Voice of Customer (VoC) insights and CX measurement.

Market Research & Campaign Optimization:

• Conduct in-depth market research to understand customer behavior and competitive landscapes.
• Evaluate and optimize marketing campaigns across digital and traditional channels to improve ROI and KPIs.

CX Operating Models:

• Design and implement CX Operating Models for large-scale organizations, ensuring alignment with client goals.

Strategic Reporting & Stakeholder Engagement:

• Develop detailed reports and dashboards to present insights to senior stakeholders.
• Collaborate with cross-functional teams to align marketing strategies with business objectives.

Qualifications:

• Bachelor's degree in Marketing, Business, Data Analytics, or a related field.
• 4+ years of experience in marketing analytics, preferably in a consulting or digital agency environment.
• Expertise in tools like Google Analytics, Tableau, SQL, and CRM platforms.
• Proven experience with Conversational Design, Contact Center platforms, and VoC tools.
• Strong understanding of CX strategies, digital marketing channels, and campaign optimization.

Key Skills:

• Advanced analytical and problem-solving skills.
• Proficiency in data visualization and storytelling.
• Strong communication and stakeholder management abilities.
• Ability to lead multiple projects in a fast-paced environment.

About Accenture We work with one shared purpose: to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. Together, we drive positive change and deliver value to our clients, partners, shareholders, communities, and each other.We believe that delivering value requires innovation, and innovation thrives in an inclusive and diverse environment. We actively foster a workplace free from bias, where everyone feels a sense of belonging and is respected and empowered to do their best work.At Accenture, we see well-being holistically, supporting our people's physical, mental, and financial health. We also provide opportunities to keep skills relevant through certifications, learning, and diverse work experiences. We're proud to be consistently recognized as one of the World's Best Workplaces(TM).Join Accenture to work at the heart of change.
Visit us at
Equal Employment Opportunity Statement
We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, sexual orientation, gender identity or expression, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.

Skills Required