About SISD The Swiss International Scientific School in Dubai (SISD) is a leading international day and boarding school where future generations are inspired to become confident and enthusiastic lifelong learners, ready to embrace the opportunities and challenges of a global world. Founded in 2015, our school currently welcomes more than 1800 students of more than 90 different nationalities on its cutting-edge campus, in the centre of Dubai. From Pre-KG to Grade 12, SISD follows the full continuum International Baccalaureate (IB) programme in three streams focusing on personalised learning and the development of 21st century skills. Students choose between the English with additional languages/STEAM stream or the bilingual English-French/German streams. We pride ourselves on being a fully accredited IB Continuum World School, offering the IB Primary Years Programme (PYP), IB Middle Years Programme (MYP), IB Careers Programme (IB CP) and IB Diploma Programme (DP). Our personalised international curriculum offers an engaging learning experience, the challenge of developing a real understanding of cultural diversity and the support of a thriving international community. Our state of the art, eco-friendly campus adjacent to Dubai creek, ensures that we can offer a wide range of sporting and after school activities tailored to the personal needs and preferences of every student. Job Title: Marketing Communications Assistant
Department: Marketing & Admissions
Start Date: March 2023
Reports to: Head of Marketing & Admissions Job Scope:
The Marketing Communications Executive will be responsible for social media planning, content and videos promoting the school. There is a potential of doing some design work too if the successful candidate possesses Adobe Creation skills. Main Duties and Responsibilities Social Media:

• Source social media stories from across the school that best represent and showcase school life
• Social media content creation, proofreading and editing articles and publications
• Editing of photographs using Photoshop
• Creation of videos for social media purposes
• Managing all digital assets (photographs) to facilitate access and archiving
• Designing and creating the content for the relevant channels
• Planning weekly schedules of postings on different platforms, e.g. Facebook, Twitter, Instagram and LinkedIn for the school, boarding and sport.
• Monitoring the existing platforms and making approved responses as required
• Following educational specialists on social media to look for opportunities on to contribute to discussions online and build relationships with them
• Ongoing analysis of social media performance \xe2\x80\x93 users, engagement, and traction to maximise effectiveness.

Admissions:

• Assist with admissions enquiries and tours
• Ongoing communication with prospective parents after the school tours and visits

Other:

• Assists in creating promotional materials, including prospectus, magazines, digital advertising, offline advertising, year book etc.
• Design of marketing material using Adobe Suite
• Support the team in delivering key events
• Manage the content for Internal digital screens
• Create survey\xe2\x80\x99s as and when required to gain insights
• Assist the Head of Marketing & Admissions in creating a view of the Parent Communication Cycle to enable us to make improvements to parent communications (for both new and existing)
• To represent the school at conferences, fairs and exhibitions some of which maybe during out of hours (weekends, evenings)

General:

• Regularly review other schools\xe2\x80\x99 activity and changes in the schools\xe2\x80\x99 market
• Create marketing reports
• Ensure compliance of all school administrative processes and procedures for inspections
• Appreciate and support the role of other professionals and establish constructive relationships and communicate with other organisations and individuals as required
• Participate in training and development activities and programmes
• Attend and participate in meetings as required
• Comply with, and assist with the development of policies and procedures, and report all concerns to an appropriate person, in respect of:
  • Child protection
  • Health, safety and security
  • Confidentiality, and
  • Data Protection
• Perform any other duties as requested by the Head of Marketing & Admissions as commensurate with the post
• Research and analyse market trends, prepare report benchmarking with other schools regarding fees, curriculum, other value-added services, etc.
• Conduct parents survey to identify the areas for school improvements
• Develop and create content that promotes the school\'s achievements.
• Review, develop and explore new communication channels for existing and prospective parents
• Competitor offerings and demographics to identify opportunities for promotion and growth
• Marketing strategies to improve the student retention and overall enrolment growth
• Planning and carrying out PR campaigns and strategies
• Coordinate parent/community events to engage parents in school activities and celebrations

Key Relationships Internal: Marketing & Admissions Team, HR, Students, Teachers
External: Parents, Regulators, Outside Agencies Position Requirements Education: Degree in Marketing or related subject Experience and skills:

• Experience in an education environment is an advantage
• Knowledge of all key social media channels
• Experience and knowledge of website back-end systems
• Google Analytics, SEO and PPC understanding an advantage
• Creative skills \xe2\x80\x93 Adobe Suite an advantage
• Video creation and strong photography skills
• French or German spoken language an advantage
• Strong customer experience focus
• Strong IT skills in all MS packages, Mailchimp, Wordpress

Salary & Benefits: Competitive remuneration and benefits
Contract: Fixed Term contract Application Candidates are requested to submit ALL of the following documents: