Job Description

Job Title Marketing and Influencer Manager

Description

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Who We Are

From a pair of dreamy snapshots ideas to a useful and exciting solution redefining old fashioned concept, Recode is keen to build a range of destinations that people would be eager to add on their bucket list. Recodes destinations, activations and attractions have boosted the MENAP region status.

We at Recode are looking for unique and creative minds to join our team and help us on our journey to disrupt the retail industry, if you are someone looking to make a change in the world and enjoy challenging tasks, we want to hear from you!

Objectives of this Role

Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments

Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration

Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies

Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics

Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.

Develop and execute influencer marketing strategies and creative campaigns

Identify and build relationships with prominent influencers and thought leaders

Daily and Monthly Responsibilities

Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets

Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels

Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support

Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads

Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis

Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly

Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

Requirements
Skills and Qualifications

Bachelor s degree in marketing, business, or related field

Excellent written and verbal communication skills

Proven experience developing marketing plans and campaigns

Strong project management, multitasking, and decision-making skills

Metrics-driven marketing mind with eye for creativity

Experience with marketing automation and CRM tools

Fluency in English and Arabic is a must

Preferred Qualifications

Master s degree a plus

Proficiency with online marketing and social media strategy

Proven experience designing interactive applications and networking platforms

Established press and media contacts

E-commerce or event experience is a plus

Benefits
Salary AED 8000 to AED 10.000 based on experience

Exiting company culture with team building programs and employee of the month/year

Work sponsored visa

Yearly leave days as per the law

Insurance as per the law
Skills and Qualifications Bachelor s degree in marketing, business, or related field Excellent written and verbal communication skills Proven experience developing marketing plans and campaigns Strong project management, multitasking, and decision-making skills Metrics-driven marketing mind with eye for creativity Experience with marketing automation and CRM tools Fluency in English and Arabic is a must Preferred Qualifications Master s degree a plus Proficiency with online marketing and social media strategy Proven experience designing interactive applications and networking platforms Established press and media contacts E-commerce or event experience is a plus
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