Job Description

Job Title Marketing Influencer Manager

Description

Who We Are

From a pair of dreamy snapshots ideas to a useful and exciting solution redefining old fashioned concept, Recode is keen to build a range of destinations that people would be eager to add on their bucket list. Recodes destinations, activations and attractions have boosted the MENAP region status.

We at Recode are looking for unique and creative minds to join our team and help us on our journey to disrupt the retail industry, if you are someone looking to make a change in the world and enjoy challenging tasks, we want to hear from you!

Objectives of this Role

• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments

• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration

• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies

• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics

• Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.

• Develop and execute influencer marketing strategies and creative campaigns

• Identify and build relationships with prominent influencers and thought leaders

Daily and Monthly Responsibilities

• Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets

• Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels

• Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support

• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads

• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis

• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly

• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

Requirements
Skills and Qualifications

• Bachelor's degree in marketing, business, or related field

• Excellent written and verbal communication skills

• Proven experience developing marketing plans and campaigns

• Strong project management, multitasking, and decision-making skills

• Metrics-driven marketing mind with eye for creativity

• Experience with marketing automation and CRM tools

• Fluency in English and Arabic is a must

Preferred Qualifications

• Master's degree a plus

• Proficiency with online marketing and social media strategy

• Proven experience designing interactive applications and networking platforms

• Established press and media contacts

• E-commerce or event experience is a plus

Benefits

-Salary AED 8000 to AED 10.000 based on experience

-Exiting company culture with team building programs and employee of the month/year

-Work sponsored visa

-Yearly leave days as per the law

-Insurance as per the law

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