• Develops, implements, and assist in the delivery of marketing plans
• Work across a variety of media such as brochures, advertising, catalogues, newsletters, website, digital, social, channel support activities, adverting and promotions and tradeshows/trade breakfasts and events
• Content, copy and creative work across the website and social media, including the development of calendars and scheduling, along with monitoring and reporting on analytics
• Production of marketing material, either via the use of Adobe Creative Suite, Canva or briefing of agencies
• Displaying scientific thought leadership, high levels of collaboration, innovative thinking, and highly effective stakeholder relationship management.
• Proactively seek knowledge and understanding of relevant health / healthcare ecosystem and trends, market access environment, competitors, and other emerging areas
• Leading the conduct of commercial market assessment and business insights project including tasks below:
• - Market, population and disease trends
• - Market sizing and forecasting
• - Prior experience in applying strategic tools i.e. SWOT and PESTEL analyses to problems
• - Defining unmet needs, defining value proposition and understanding unique selling propositions
• - Conducting primary and secondary research
• - Engagement with clinicians and other relevant stakeholders
• Conduct research using publicly available information and internal databases
• Leads and defines the strategies to introduce new products and services with the aim to drive sales and business growth
• Research and analyze the market opportunity across each of our product and service lines, including the assessment of value propositions and competitive positioning
• Regular reporting to leadership team on new and ongoing initiatives, inclusive of financial performance to show ROI across all marketing spend
• Build the marketing department team as per business needs, and manage Marketing and Advertising budgets with the effective allocation to activities that will meet business objectives
• Develop all campaign material and all the briefing documents to ensure maximum impact.
• Leverage guidelines from global brand team and brief campaign task force accordingly to ensure respect of international guidelines.
• Actively contribute in collaboration with the medical team or National Sales team to ensure alignment with strategy the following activities as required: Advisory boards, round tables or other expert meetings, National symposia/ WebEx/ Webcast/ Virtual summit, Launch meetings.
• Be actively involved in the organization of regional and national sales meetings/business reviews as required.
• Ensure full compliance of material / activities with ethical and Code of Ethics (demonstrate and ensure active respect for values, business ethics, local laws, policies and marketing procedures).
• Performs other job-related duties as assigned by the Managing Director and CEO

Bayt