Marketing Analyst, Cet

Dubai, United Arab Emirates

Job Description

Company Description
Informa PLC is a leading international events, intelligence and scholarly research group.
Our purpose is to champion the specialist. Through hundreds of powerful brands we work with businesses and professionals in specialist markets, providing the connections, intelligence and opportunities that help customers grow, do business, make breakthroughs and take better informed decisions. Informa is listed on London Stock Exchange and a member of FTSE 100, with over 11,000 colleagues working in more than 30 countries. Informa Markets is one of the largest pure-play providers of speciality business-to-business market access services in the world. We have the leading position in twelve distinct commercial marketplaces on a global basis. We help buyers and sellers grow their businesses in industries as diverse as pharmaceutical and food through to luxury yachts, fashion and beauty products. We connect, educate, and provide actionable insights across specialty commercial sectors. And we do this through scale trade exhibitions as well as innovative digital market access services for B2B suppliers and buyers. Now, by leveraging our unique first party market data, we have embarked upon an ambitious programme to expand the way that we assist these communities in uniquely powerful ways. Whilst working in Operations you will be responsible for the professional operational delivery of your allocated events, features and projects. You will ensure that all are delivered to the highest possible standards and to the satisfaction of all parties involved consistently throughout the year. Working closely with Senior/Group Operations Manager, Senior Operations Executives/Operations Executives will be responsible together with the Senior/Group Operations Manager for implementing the EMEA Operations objectives. You should lead by example and demonstrate a professional responsibility to the department at all times.

JOB PROFILE & KEY RESPONSIBILITIES
  • Using analysis of past promotional campaigns to help target most responsive and most suitable people from Informa\xe2\x80\x99s database of 10 million+ names
  • Utilising internal database to target relevant segments for content and promotional marketing campaigns - factoring the type of content and messaging in relation to the likely responsiveness of people targeted, to improve conversion rates
  • Help to drive database structure and coding to allow effective segmentation in ways that reflect the digital and in-person interactions of our audience
  • Develop and maintain promotion templates required for optimal marketing campaign processes
  • Provide leads for the sponsorship team and finding optimal ways to reach the best leads through our internal database and external tools such as LinkedIn Sales Navigator
  • Support telemarketing efforts through provision and prioritisation of leads to help maximises sales
  • Manage the database build process to help ensure responsive and relevant prospects are targeted in future marketing campaigns

KNOWLEDGE AND EXPERIENCE
  • Analytical mind with strong numeracy skills
  • Well-organised and detail-oriented
  • Technically capable but with excellent communications skills
  • Self-motived, resourceful with lots of initiative and desire to learn
  • Curious and driven to understand data, trends and performance and use the data to improve future performance
  • Prior experience of working with a database is useful but not essential

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Job Detail

  • Job Id
    JD1533133
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Dubai, United Arab Emirates
  • Education
    Not mentioned