Job Description

The TIENS Group Co., Ltd. is a multinational conglomerate, integrating industrial capital, business capital and financial capital with its scope of business covering biotechnology, health management, hotel and tourism industry, education & training, e-commerce and finance investment, etc. With its business reaching over 224 countries, TIENS Group has set up branches in 117 countries & regions and has established strategic alliances with top ranked enterprises from many countries. TIENS Europe Region is currently active on more than 20 markets.
Tasks

• Design, implement, and manage a structured distributor ecosystem (e.g., VIPs, Agents, Partners), covering onboarding, training, performance tracking, incentive support, and ongoing compliance with Middle East local laws and direct-selling regulations.
• Support sustainable market growth for both distributor partners and end consumers by coordinating sales support initiatives, customer engagement programs, and retention activities.
• Work closely with the marketing team to execute localized campaigns, promotions, loyalty programs, and incentive schemes aligned with regional market needs.
• Plan, coordinate, and execute sales meetings, training sessions, roadshows, and regional events to drive distributor motivation, education, and performance.
• Coordinate with supply chain and operations teams to ensure product availability, competitive pricing, and smooth order fulfillment in the Middle East markets.
• Monitor key market support KPIs (distributor activity, event effectiveness, incentive performance) and prepare regular reports for regional management.
• Act as the key coordination point between regional teams, HQ, and cross-functional departments (marketing, logistics, legal, finance), ensuring smooth execution of market initiatives and compliance with internal policies and local regulations.
• Support regional projects and initiatives assigned by management, ensuring timely execution and alignment with business objectives.

Requirements

• Bachelor's degree in Business, Marketing, Management, or a related field.
• 5+ years of experience in market support, sales operations, or distributor management, preferably within Direct Selling industry.
• Strong understanding of Middle East markets, distributor ecosystems, and local regulatory environments.
• Proven experience in event planning and execution, including sales meetings, training sessions, and regional roadshows.
• Excellent communication and stakeholder management skills.
• Fluency in English and Arabic required;

Benefits

• Opportunity to scale a unique S2B2C model across Europe
• Career path into regional leadership or global digital strategy roles
• Warm and international culture based on respect, collaboration and giving your ideas a spotlight!

Tiens
TIENS Group is a Chinese multinational founded by Li Jinyuan in Tianjin, China. Established in the 1990s, it operates in over 190 countries with branches in 110, offering health, wellness, beauty, and personal care products. Combining traditional Chinese health concepts with modern biotech, TIENS emphasizes "Great Health For All" and personal development. Its diversified business includes biotechnology, education, e?commerce, tourism, finance, and international trade. TIENS primarily uses a network marketing model, where independent distributors sell products and recruit others. The company invests in international health parks with R&D, manufacturing, hospitals, and educational facilities. While globally successful, some markets have questioned its health claims or compared its model to pyramid schemes. TIENS Group is a multinational company that includes biotechnology, healthcare, hotel and tourism industry, education and training, e-commerce and financial.

Skills Required