Synopsis

The Social Media Manager is responsible for creative storytelling and delivering social-first content for Etihad\'s global and regional social media channels.
The team sits under the \'Brand\' function and plays a critical part in ensuring that Etihad\'s brand narrative and ethos are consistently delivered across those channels.
The Social Media Manager role is a well-rounded and dynamic role that involves collaborating with multiple internal and external stakeholders to strategize and develop content for key campaigns through the year, in addition to on-going social media content.
This role reports into the Social Media Lead and is a critical part of the business function involving collaboration across various departments and divisions in Etihad.

Accountabilities

• Collaborate with in-house design and production teams to ideate, brief and feedback to deliver various forms of creatives (videography, photography and animated assets)
• Project management of social-led initiatives in collaboration with global and regional agencies - the ability to provide detailed briefs and convey feedback in a way that will facilitate the successful implementation of your campaign
• Delivering efficient support and direction on-ground across events and activations by liaising with various resources and teams.
• Champion your knowledge of social media - educate internal stakeholders and external partners on social best practices and guidelines with the intent of helping them deliver on their objectives
• Keep a finger on the pulse - seek opportunities inspired by the latest trends and digital technologies
• Activating live events on social media including filming, editing, and publishing of mobile-first content on ground
• Work with online customer care teams to monitor sentiments and feedback on key insights related to products and services
• Alignment with internal and external paid media teams on amplification of social assets
• Copywriting with the ability to tell engaging stories in the brand tone of voice across various social channels
• Aid in delivering on-going content calendars based on business priorities
• Involvement in assessing content creator partnerships with C2C teams to provide best practices and guidance for creation of social assets
• Measure, analyse and report social metrics on an on-going basis
• Deputise for the Social Lead as required

Education & Experience

• Minimum of 7 years\' experience with a global social or digital agency, or in-house
• Demonstrated experience working in social media as a social media manager with a strong background content creation and strategy
• Experience in project management and working with agencies
• Fluency in English. Arabic would be a plus.
• Background in aviation, travel, lifestyle is preferable
• Knowledge of social media publishing and listening tools
• Basic knowledge of editing on photoshop or illustrator is preferable or a keen eye for design
• Thrives in a dynamic and fast faced environment

About Etihad Airways

Etihad Airways, the national airline of the UAE, was formed in 2003 and quickly went on to become one of the world\'s leading airlines. From its home in Abu Dhabi, Etihad flies to passenger and cargo destinations in the Middle East, Africa, Europe, Asia, Australia and North America. Together with Etihad\'s codeshare partners, Etihad\'s network offers access to hundreds of international destinations. In recent years, Etihad has received numerous awards for its superior service and products, cargo offering, loyalty programme and more. Etihad is recognised as one of the world\'s leading airlines in response to COVID-19 and was the first airline in the world to fully vaccinate its crew on board.

Etihad sees tackling the climate crisis as the most important issue of our time, and through strategic partnerships with major global aviation brands and OEMs, Etihad is relentless in its pursuit of industry decarbonisation.

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COVID-19 UPDATE: The health and safety of our communities\xe2\x80\x94including our employees and our candidates remains our top priority. From a recruiting perspective we are continuing to identify people for roles with Etihad in anticipation we will be able to hire, however the process may take longer because we are using more virtual recruiting techniques, and start dates may be delayed because of guidance from the governments in the countries we operate in. We appreciate your understanding and flexibility, Stay safe and healthy.

Etihad Airways