Job Description

Majid Al Futtaim Retail invites you to join us in our quest to create great moments for everyone, everyday! We are the leading shopping mall, residential communities, retail and leisure pioneer across the Middle East, Africa and Asia, serving over 560 million visitors a year. For the past two decades, we have shaped the consumer landscape across the region, transforming the way people shop, live and play, while maintaining a strong sustainability track record and the largest mall in the world to attain LEED Gold EBOM Certification. We have over 40,000 team members in 15 international markets representing over 100 nationalities - all keeping the customer at the heart of everything we do. If you enjoy being BOLD, PASSIONATE and TOGETHER, then Majid Al Futtaim is the destination for you.

Role Purpose:

The Senior Manager - Social Media is responsible for the Social Media department. The role holder will create & deploy the overall cross-country social media strategy, set the KPIs & expectations by department, provide mentorship & leadership and be the face & point of escalation for the team internally & with other OpCos.

Role Details - Key Responsibilities and Accountabilities:

Strategy

Develops the full social media strategy end to end:

Defining audience targets & strategic objectives

Full operating model between countries, corporate, and wider MAF entities

Social care scope and responsibility definition

Tonality, design guides, and social media content approach

Ensures alignment across all countries to the social strategy and drives deployment

Responsible for content released on all company social media accounts, to drive consistency and continued improvement

Own the development of a strategic social media marketing plan and its associated budget across campaigns and channels.

Work with agencies, publishers, platforms (directly and indirectly) and other partners with the goal to find fast, creative and efficient ways to build, execute and measure innovative social media marketing plans that connect with customers, maximize engagement and create sharing, talk value and advocacy.

Lead the development and direct the implementation of a wide range of content forms, including video, text, still imagery, animation, live action and other content forms that best utilize the technology available on any given social media/digital platform.

Process & Organization

Defines the operating model for all social media across all company entities, including RACIs, definition of KPIs and targets, reviews & checkpoints, and escalation paths.

Responsible for all care, communication and marketing elements in social channels.

Proposes, prepares and owns the Social Media budget at a central level, with buy in from wider stakeholders.

Sets, monitors and managed the content guidelines and approval processes across markets and centrally.

Own the content development relationships & processes with Facebook, Twitter, YouTube, Instagram, Snapchat and other primary/key partnerships.

Develop partnerships and productive working relationships with program development teams, talent, publicists, show runners and other related stakeholders to build/leverage networking opportunities and integrate into strategic and tactical planning.

Establishes, monitors and runs the required internal meetings & reporting structures with wider teams, including other BUs/OpCos.

Defines and sets the organizational KPIs to measure success against the strategy, drives the reporting and improvement of KPIs and ensures wider business is aware of & working towards improved KPIs.

Acts as the escalation point of contact for internal teams, other BUs and OpCos, and external parties for Social Media, and maintains the agenda of the team when facing other parties.

Leadership

Organize and lead the Social media team in all markets, including defining market staffing requirements, setting specific and organizational objectives, running alignment meetings and events, etc.

Coaches & develops the wider market teams to maintain a pipeline of talent in and out, and to ensure engagement of all parties in markets.

Provide inspirational and thought leadership on ways to reach and gain attention of target audiences.

Work closely with the Omnichannel, Country, Operational and Corporate Executive teams to integrate and drive impact from our Social Media platforms & opportunities.

Identifies opportunities across the MAF enterprise & with external partners to elevate and establish MAF Carrefour as a leader in Social Media

Human Capital Responsibilities

Assist in implementation of the performance management process by setting objectives, monitoring performance, and provide constructive feedback and provide inputs to senior management

Provide mentorship for the purpose of developing a continuous talent pipeline for key roles

Provide inputs on training needs and coordinate with the HC department to ensure facilitation of training requirements

Develop and implement on the job-training for the team

Provide inputs for the development of annual manpower plan

Ensure the implementation of MAFR's corporate policies and relevant procedures

Definition of Success

Improved synergy between countries

Improved TAT between escalations between markets

Design and content following the brand standards and guidelines

Qualification, Experience & Skills:

Minimum Qualifications/education:

Bachelor's Degree in Marketing, Communications, Digital

Minimum experience:

12+ years' experience in a similar position, experience in the retail industry is preferred

Skills:

Very strong strategic elements, with clear history of building long term and short term strategic plans

Excellent problem solving skills, with high attention to detail

Proven leadership capabilities, able to lead and inspire teams in multiple geographies

Strong analytical background

Deep understanding of Social Media, Digital, Comms and Marketing, able to understand how the channels fit into the wider picture

Good communicator - able to work with and influence colleagues at all levels

Excellent people skills when dealing with all levels of stakeholders, including managing and advising business leadership.

Ability to track results and provide measurable success

Fluent English required

Arabic preferred but not essential