Job Description

Location:

Dubai, United Arab Emirates

Employment Type:

Full-Time

Salary Range:

AED 4,000 - 5,000 per month

Position Overview:

We are seeking a strategic, analytical, and results-driven

Manager -Media Planner & Buying - Digital Marketing

to join our growing team in Dubai. The ideal candidate will play a critical role in planning, executing, and optimizing media campaigns across digital platforms. This role requires a deep understanding of media channels, performance metrics, and audience segmentation to ensure optimal delivery of brand and performance marketing objectives.

Key Responsibilities:

Media Planning & Strategy:

Develop and present comprehensive digital media plans aligned with business goals, campaign objectives, and audience insights. Identify and recommend the most effective media channels (paid search, display, social, video, programmatic) based on data-driven analysis. Conduct competitive analysis and market research to inform planning strategies and identify new opportunities.

Campaign Execution & Management:

Oversee the end-to-end implementation of campaigns across platforms such as Google Ads, Meta Business Suite, YouTube, LinkedIn, and more. Coordinate with internal creative teams to ensure timely delivery of high-impact media assets that align with platform specifications. Ensure accuracy and quality of campaign set-up, targeting, and tracking parameters.

Performance Monitoring & Optimization:

Monitor key performance indicators (KPIs), including CTR, CPC, CPA, ROAS, and conversion rates across all digital campaigns. Continuously optimize campaigns through A/B testing, bid adjustments, audience refinements, and creative performance analysis. Use platforms like Google Analytics, Meta Ads Manager, and other third-party tools to derive actionable insights.

Reporting & Insights:

Develop detailed campaign performance reports and dashboards for stakeholders with insights and recommendations. Analyze campaign outcomes and media effectiveness to inform future planning cycles. Maintain records of budget allocations, media spends, and campaign performance for internal and external audit purposes.

Stakeholder Collaboration:

Work closely with marketing, sales, and creative teams to align campaign messaging, branding, and goals. Liaise with media vendors and platform representatives to stay up-to-date on the latest tools, trends, and innovations in digital advertising.

Qualifications & Skills:

Bachelor's degree in Marketing, Communications, Advertising, or a related field. 2-3 years of proven experience in media planning or digital marketing within an agency or in-house marketing team. Hands-on experience with major digital ad platforms (Google Ads, Facebook/Instagram Ads, LinkedIn Campaign Manager, etc.). Strong understanding of audience segmentation, media buying, and cross-channel attribution. Proficient in using tools such as Google Analytics, Google Tag Manager, Meta Pixel, and campaign reporting dashboards. Excellent analytical, organizational, and project management skills. Effective communication skills, both written and verbal. Ability to work independently and manage multiple campaigns in a fast-paced environment.

What We Offer:

Competitive monthly salary within the range of AED 4,000 - 5,000 Opportunity to work on high-impact campaigns in a dynamic and fast-evolving digital landscape Supportive and collaborative team culture Career development and upskilling opportunities

To Apply:

Kindly send your updated CV, a brief cover letter, and links to any successful campaign portfolios or performance case studies to [].
Job Types: Full-time, Permanent

Pay: AED4,000.00 - AED5,000.00 per month