Job Title: Media Planner - Digital Marketing
Location: Dubai, United Arab Emirates
Employment Type:Full-Time
Salary Range: AED 4,000 - 5,000 per month
Position Overview:
We are seeking a strategic, analytical, and results-driven Media Planner - Digital Marketing to join our growing team in Dubai. The ideal candidate will play a critical role in planning, executing, and optimizing media campaigns across digital platforms. This role requires a deep understanding of media channels, performance metrics, and audience segmentation to ensure optimal delivery of brand and performance marketing objectives.
Key Responsibilities:
Media Planning & Strategy:
? Develop and present comprehensive digital media plans aligned with business goals, campaign objectives, and audience insights.
? Identify and recommend the most effective media channels (paid search, display, social, video, programmatic) based on data-driven analysis.
? Conduct competitive analysis and market research to inform planning strategies and identify new opportunities.
Campaign Execution & Management:
? Oversee the end-to-end implementation of campaigns across platforms such as Google Ads, Meta Business Suite, YouTube, LinkedIn, and more.
? Coordinate with internal creative teams to ensure timely delivery of high-impact media assets that align with platform specifications.
? Ensure accuracy and quality of campaign set-up, targeting, and tracking parameters.
Performance Monitoring & Optimization:
? Monitor key performance indicators (KPIs), including CTR, CPC, CPA, ROAS, and conversion rates across all digital campaigns.
? Continuously optimize campaigns through A/B testing, bid adjustments, audience refinements, and creative performance analysis.
? Use platforms like Google Analytics, Meta Ads Manager, and other third-party tools to derive actionable insights.
Reporting & Insights:
? Develop detailed campaign performance reports and dashboards for stakeholders with insights and recommendations.
? Analyze campaign outcomes and media effectiveness to inform future planning cycles.
? Maintain records of budget allocations, media spends, and campaign performance for internal and external audit purposes.
? Stakeholder Collaboration:
? Work closely with marketing, sales, and creative teams to align campaign messaging, branding, and goals.
? Liaise with media vendors and platform representatives to stay up-to-date on the latest tools, trends, and innovations in digital advertising.
Qualifications & Skills:
? Bachelor's degree in Marketing, Communications, Advertising, or a related field.
? 2-3 years of proven experience in media planning or digital marketing within an agency or in-house marketing team.
? Hands-on experience with major digital ad platforms (Google Ads, Facebook/Instagram Ads, LinkedIn Campaign Manager, etc.).
? Strong understanding of audience segmentation, media buying, and cross-channel attribution.
? Proficient in using tools such as Google Analytics, Google Tag Manager, Meta Pixel, and campaign reporting dashboards.
? Excellent analytical, organizational, and project management skills.
? Effective communication skills, both written and verbal.
? Ability to work independently and manage multiple campaigns in a fast-paced environment.
What We Offer:
? Competitive monthly salary within the range of AED 4,000 - 5,000
? Opportunity to work on high-impact campaigns in a dynamic and fast-evolving digital landscape
? Supportive and collaborative team culture Career development and upskilling opportunities
? To Apply: Kindly send your updated CV, a brief cover letter, and links to any successful campaign portfolios or performance case studies to [Insert application email/portal].
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