• Analyse market trends, consumer behaviour, and competitor activities to inform strategic decisions.
• Develop integrated media plans that align with the client\'s overall marketing objectives across the funnel and target audience preferences.
• Strong analytical skills and ability to interpret data and market research
• Strong grasp of industry trends and best practices
• Ability to work on MS 360 software suite - Word, Excel, PowerPoint, Teams etc.
• In-depth knowledge of and experience with various media planning and buying tools and platforms such as Global Web Index (GWI), Euromonitor, World Advertising Research Center (WARC), Similar Web, etc...
• In-depth knowledge of various industry digital planning tools such as DV 360. SEA360, GA 360, META business manager, Snap ChaAds Manager, X Ads Manager, TikTok Ads Manager
• Identify key messaging themes and content strategies to enhance brand resonance and engagement.

• Good commercial acumen, able to understand the importance of driving ROI for both business partners and agency whilst being both efficient and effective
• Collaborate with cross-functional teams including creative, digital, and marketing to ensure alignment and seamless execution of media plans.
• Utilise data-driven insights to optimise media allocation and improve campaign performance.
• Monitor campaign progress, analyse results, and make real-time adjustments to enhance effectiveness and ROI.

• 2+ years of media planning with online experience
• Proven ability to mentor and lead a team of planning executives.
• Strong organizational skills, team player, ability to multitask, and work under pressure.
• An innovative approach: in use of media, exploration of new forms of communication, research, presentation techniques, etc
• Ability to think strategically, creatively, and analytically.

Publicis Groupe