Company Description

We are the ROI Agency. We blend data, technology and brilliant specialists to scout out new opportunities, solve complex challenges and grow our clients\' businesses. Zenith is part of Publicis Media, one of four solution hubs within Publicis Groupe, and has offices within Publicis One. We have over 6000 brilliants specialists across 95 markets. We are experts in communications & media planning, content, performance marketing, value optimisation and data & analytics.

We believe in exploring new perspectives. Looking at things differently. Turning structure upside down, back to front and sideways. Excited by what we might find.



Key responsibility in this role will be to become known within the company as someone who can tackle quality control for all media planning, oversee the team on day-to-day projects, and artfully translate strategies into innovative media - all while building robust client relationships and developing your team\'s talent. Should have good organizational skills in handling a number of projects at the same time, being able to set priorities, keep to deadlines, work effectively under time pressure.

• Lead the development and execution of media plans for clients across a variety of industries.
• Work along with reporting manager taking into account both the client\'s and the agency\'s key performance indicators.
• Ability to effectively manage multiple projects simultaneously, including setting priorities, meeting deadlines, translating strategies into innovative media, and working well under pressure.
• Collaborating with cross-functional teams to develop and execute effective media strategies.
• Manage day-to-day client relationships and communications.
• Build a strong rapport with clients and business partners
• Mentor and guide junior planning team members.
• Quality control for all media planning.
• Overseeing team on day-to-day projects.

Main Tasks

• To develop sound channel strategy and activation in line with the communication plan
• To develop and own the projects related to: Media Strategy, Consumer Insights Analysis, Identification of business challenges facing the client, Competitive Landscape Analysis, Media selection, Maximizing cost-efficiency, Timing and laydown, Budget levels by market etc.
• To own and oversee all output from the executives/admin to ensure accuracy of the documents shared internally and externally
• Ability to comprehend a client\'s requirements, pose appropriate inquiries, and devise a plan for utilizing media outlets (including creating a media plan and offering suggestions) in accordance with the client\'s goals.
• In-depth knowledge of and experience with various media planning and buying tools and platforms, such as Z/X Plan, Statex, Global web Index(GWI), Euromonitor, World Advertising Research Center (WARC), Similar Web, etc..
• In-depth knowledge of various industry digital planning tools such as DV360, Google Ads, Meta Business Manager, Snap Chat Ads Manager, Twitter Ads Manager, TikTok Ads Manager
• Development of sound channel strategy and activation in line with the communication plan
• Development and ownership of projects related to: Media Strategy, Consumer Insights Analysis, Identification of business challenges facing the client, Competitive Landscape Analysis, Media selection, Maximizing cost-efficiency, Timing and laydown, Budget levels by market etc.
• Ownership and oversight of all output from the executives/admin to ensure accuracy of the documents shared internally and externally

Qualifications

• 5-7 years of experience in media planning or related role across offline and digital.
• Strong grasp & ability to develop channel-specific strategies, media plans and reports across Offline & Online Channels
• Proven ability to mentor and lead a team of planning executives.
• Strong organizational skills, team player, ability to multitask, and work under pressure.
• Digital Certifications across the major platforms, including Meta (FB & IG), Google, Snapchat, LinkedIn, Twitter, etc.
• An innovative approach: in use of media, exploration of new forms of communication, research, presentation techniques, etc
• Ability to think strategically, creatively, and analytically.
• Proven ability to identify new opportunities and develop effective solutions.
• Strong communication and negotiation skills.
• Strong media knowledge of the market, consumer and media research available

Publicis Groupe