Marketing Data Science & Customer Analytics - Manager

Location: Dubai, United Arab Emirates

About Accenture

Accenture is a leading global professional services company that helps the world\xe2\x80\x99s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services\xe2\x80\x94creating tangible value at speed and scale. We are a talent and innovation led company with 738,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world\xe2\x80\x99s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology with unmatched industry experience, functional expertise and global delivery capability. We are uniquely able to deliver tangible outcomes because of our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Accenture Song. These capabilities, together with our culture of shared success and commitment to creating 360\xc2\xb0 value, enable us to help our clients succeed and build trusted, lasting relationships. We measure our success by the 360\xc2\xb0 value we create for our clients, each other, our shareholders, partners and communities. Learn more about how we are measuring value in all directions with Accenture\xe2\x80\x99s 360\xc2\xb0 Value Integrated Reporting.

Accenture Song:

Over the past several years we\xe2\x80\x99ve seen major advances in the world, and much of it owes to digital technology. However, people continue to experience challenges and complexity every day. People deserve better. At Accenture Song, our mission is to not only make every experience people have with our clients meaningful and productive, but also to help improve daily life.

Our team \xe2\x80\x93 our Accenture Song family \xe2\x80\x93 is designed from the ground-up to envision and create experiences that are not just better than what came before, but the best and most transformational on the planet.

Our culture is casual and fun, with best of both worlds \xe2\x80\x93 agency and consulting, with an emphasis on innovation, creativity and freedom to experiment. We put a strong emphasis on mentoring, enablement of growth and learning.

Our colleagues from more than 30 countries act as an interconnected team that exchanges across country borders to ensure maximum efficiency and quality of delivery.

Responsibilities/Authorities :

We helping clients orchestrate, optimize, and scale their marketing efforts by driving a data driven customer centric experience.

What you will do

As a Marketing Data Scientist and Customer Analytics Expert in the Experience Intelligence team, you will consult businesses in customer analytics with the ultimate objective to enhance customer experiences and drive revenue growth. You\xe2\x80\x99ll be supporting the transformation to a digital world and an improved life standard through personalized solutions by working on the full Data Science cycle.

Understanding the business requirements, focusing on improving data led customer experience and engagement

Managing teams and experience with working with large sets of referential and transactional data on standard or open data sources.

Understanding and experience in applying statistical techniques to extract customer behavioral insights

Constructing quantified actionable steps through the insights

Communicating on the value of these insights to business

Proposing predictive analytical solutions to address correct personalized communication with the customer

Hands-on delivery of Predictive and machine learning models and solutions.

As part of our practice, you will join our Intelligence team and join a worldwide network of smart and driven colleagues experienced in leading statistical tools, methods, and applications

#LI-DNI

Who are we looking for?

9-12 years of relevant analytics experience in the data led marketing practice preferably in Airline Industry, or prior consulting experience for airlines

Experience working in the consulting sector in a senior management role focused on Talent, Workforce Planning and Learning and Development.

A real passion for leading workforce planning and learning programs and a very strong understanding of the skills, skills disruption, adult learning, and technologies.

Experience in Google Suite, CRO Loyalty Analytics, Call Intent, and Segmentation in the airline industry is highly preferred

Demonstrated ability to develop solutions, innovative ideas for prospective clients as part of business development activities, including gathering requirements and designing solutions to address their needs.

Experience in at responding to RFPs and RFQs for large programs and leading the programs end to end.

Deep understanding of learning trends and learning technologies in the Airline industry; Experience with airline passenger data and use case generation

Experience building new capabilities in organizations, preferably in digital technologies and analytics

Excellent written and verbal communication skills, interpersonal, listening and negotiation skills.

Strong ability to manage multiple projects simultaneously.

Experience in working in fast-paced client environments.

Strong commercial acumen.

Hands-on business experience in marketing analytics projects across industry environments, having developed the ability to articulate strategic recommendations based on data analysis.

Hands-on experience with the following software is preferred:

Statistics: R, SAS, Python

Data management: SQL, Hadoop.

Business: Microsoft Office,

Digital Analytics: Google Analytics/Firebase, Adobe Analytics

Hands-on experience with at least several of the following statistical techniques/ fields: Segmentation, Propensity Modelling, Machine Learning, Time Series Modelling, Multivariate Analysis, Customer Lifetime Value, Pricing Analytics, Web Analytics.

Fluency in Arabic is a plus

Why join us?

We offer a transparent, fast paced approach career progression, with a focus on your strengths and continuous coaching from senior colleagues

You will benefit from working alongside Accenture experts who are solving some of the biggest industry challenges with innovative thinking and pioneering tools

Flexible work arrangements and a range of benefits including competitive rewards

You will have access to state-of-the-art technology that will give you the opportunity to deepen your existing skills even as you help create the latest business trends

You will also have opportunities to make a difference to the communities in which we work and live

Next Steps

If this sounds like the ideal role, career and company for you, click below to apply.
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Equal Employment Opportunity Statement

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Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.

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