Manager
Job Description
Strategize and lead all trade marketing initiatives, aligning brand objectives with commercial goals across retail environments
Develop and execute retail marketing calendars and customized activation plans in coordination with brand principals and retail partners
Oversee in-store visibility and visual merchandising strategies, ensuring brand consistency and premium execution across all POS touchpoints
Lead seasonal and tactical campaigns, including product launches and promotional initiatives, from concept to implementation
Conduct regular market visits to monitor POS execution, identify opportunities, and support field teams in optimizing brand presence
Collaborate with the Sales Team to develop and implement permanent visibility solutions that reinforce brand identity
Manage the trade marketing budget, ensuring optimal allocation of resources and ROI on all activations
Lead relationships with agencies, suppliers, and vendors, overseeing the production, logistics, and installation of marketing materials
Work cross-functionally with sales, marketing, logistics, and product teams to ensure aligned go-to-market strategies
Analyze campaign performance, shopper behavior, and category trends to optimize future trade plans
Own the end-to-end process for POS material warehousing, inventory control, and distribution
Provide strategic and operational support to the Sales Director and commercial team for various sales and marketing projects
Key Success Indicators
Elevated brand presence and visibility across all key retail partners Strong ROI and execution of trade campaigns in line with brand guidelines Effective collaboration with internal and external stakeholders Timely delivery of initiatives and adherence to budget Positive feedback from retail partners and principals on brand execution
PROFILE
Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree is a plus) 5-7 years' experience in Trade Marketing or Retail Marketing, preferably within luxury, fashion, lifestyle, or FMCG industries Proven ability to drive in-store engagement and deliver commercial impact through marketing initiatives Strong understanding of retail environments and consumer/shopper behavior Experience managing cross-functional projects and multiple stakeholders Proficiency in MS Office (Advanced Excel and PowerPoint essential) Strong analytical, presentation, and project management skills Creative thinker with a strong eye for detail and brand aesthetics UAE driving license preferred (travel within the region is required) * Arabic language skills are an advantage, but not mandatory
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Job Detail
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Job IdJD1984318
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationDubai, DU, AE, United Arab Emirates
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EducationNot mentioned