Job Description

Planning digital marketing campaigns, including web, SEO/SEM, email, social media, display advertising & performance marketing Overseeing management of all digital channels i.e., website(s) (including updates, design, user experience, and content) Strategizing and overseeing social media presence across all existing channels & exploring new channels Overseeing the company e-newsletter, blogs and content articles (including regular posts, news, etc.) and overall management Overseeing the Group CRM program Managing the brand content on the Group site(s) and working to enhance the site's ranking on the search engine through SEO - on page and off page optimization & also through link building Evaluate & recommend changes to the website architecture, content, linking and other factors to improve SEO positions for targeted keywords. Creating, maintaining, and implementing digital marketing and editorial calendars on a quarterly & an annual basis. Developing a website traffic plan and creating goals and KPIs to meet Delivering effective, cohesive, and engaging brand messaging Managing metrics such as Google Analytics, Data Studio and other advanced web tools Measuring, reporting and recommending on the performance of all digital marketing campaigns Driving the ecommerce traffic/conversions through performance marketing and other quantifiable metrics Staying current with new digital marketing venues and using those as part of the overall marketing strategy Executing ongoing digital health checks for Group's online mediums and conducting an internal audit for our channels on a monthly basis Work closely with the communications team to draft brand marketing calendars in line with business/brand plans and managing budget trackers for ecommerce and digital Compiling monthly reports from various digital marketing efforts, including social media monitoring tool and providing recommendations to enhance future campaigns Handling online PR with external stakeholders Manage and monitor influencer marketing initiatives regionally - based on brand, category and group's interest Developing important guidelines of each digital medium for internal and external (Brand HQ) circulation to be followed Developing and managing A/B testing protocols and procedures Reporting quarterly the digital performance of the group's initiatives to the top management Managing a team of website/CMS, digital marketing and CRM executives/AMs



PROFILE


Bachelor's or Master's Degree in Marketing or related streams 10+ years of hands-on experience in overall digital marketing & associated fields Up-to-date with the latest trends, technologies and best practices in digital marketing and measurement Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate Must have strong analytical skills and data-driven thinking Excellent grasp of social media and website metrics and best practices Solid understanding of ecommerce, PPC, SEO, SEM concepts & performance marketing, and experience in training other team members Experience with a range of analytics, CRM/email automation and A/B testing tools High proficiency in Excel and PowerPoint is a must Must be a team player and a lateral thinker * Valid UAE Driving License preferable