Job Description

Synopsis
Play a pivotal role in helping to transform the technology, process and people capabilities, to enable the success of Etihad Airways Digital Marketing Strategy.
Accountabilities

• Develop the digital Marketing Tools vision and strategy; and work with the Product Owners and Delivery Leads to manage the product roadmap.
• Manage the translation of Marketing Tool vision into product briefs, capturing business requirements, user stories and proposed technology solutions.
• Lead competitor and market research leveraging customer insights to drive the product roadmap.
• Pitch innovative MarTech/AdTech solutions for on-site and off-site deployment of EtihadaA?A?s marketing campaigns, and champion the business on how to execute against this vision.
• Own the big picture, conceptualize complex technology solutions, lead design sessions on behalf of the business and manage large cross-functional teams of both internal and external partners focused on solution design, development and implementation for Omni-channel marketing.
• Evaluate gaps in capabilities, data or partners required to deliver Marketing strategies, and provide recommendations to deliver against them.
• Lead process re-engineering efforts to utilize the new marketing capabilities and engage with business partners from various streams to roadmap the re-engineered process and influence its application.
• Ensure all stakeholders understand, support and are aligned to the strategy and roadmap.
• Manage the capture and translation of business requirements into user stories.
• Prioritize requirement/feature development through strong product backlog management.
• Be the voice of the customer and communicate the impact of product changes to key stakeholders.
• Be involved in all agile ceremonies including estimation sessions, planning meetings, daily stand ups, showcases and retrospectives.
• Be available to answer questions about requirements and make product decisions as required.

Education & Experience

• University degree.
• 3-5 years experience in a digital marketing role.
• Over 6 years delivery experience.
• Aviation experience (preferable but not essential).
• Agile certification (preferable but not essential).

About Etihad Airways
Etihad Airways, the national airline of the UAE, was formed in 2003 and quickly went on to become one of the world's leading airlines. From its home in Abu Dhabi, Etihad flies to passenger and cargo destinations in the Middle East, Africa, Europe, Asia, Australia and North America. Together with Etihad's codeshare partners, Etihad's network offers access to hundreds of international destinations. In recent years, Etihad has received numerous awards for its superior service and products, cargo offering, loyalty programme and more. All this ties into Etihad's ambitious Journey 2030 strategy. The airline plans to double its fleet size and triple the number of customers over the next six years as it sets out to be the airline everyone wants to fly!
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Skills Required