Job Description

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Aldar Education is currently seeking a Manager - Digital Marketing. The Manager - Digital Marketing is responsible for setting and delivering Aldar Education's digital marketing strategy across the full quality lead generation and enrolment funnel. The role owns digital performance end-to-end, ensuring high-quality lead generation, strong website performance, and measurable ROI. The role leads digital agency partners, maximises campaign output, and drives effective utilisation of Salesforce Marketing Cloud (SFMC) to support engagement, conversion, and enrolment objectives across the portfolio.
Aldar Education is the leading education group in Abu Dhabi. We provide inclusive and innovative learning that inspires and empowers communities. Aldar Education aims to be your employer of choice. We educate over 34,000 students across our group of owned and managed schools in Abu Dhabi and Al Ain, and as we grow, so does our need for highly skilled, inspirational, and dedicated school leaders and employees across the group.
Working collaboratively, our purpose is to empower the next generation to shape our future, directly supporting the educational goals of Abu Dhabi's government. Today, Aldar Education's efforts are guided by the Abu Dhabi Economic Vision 2030 plan, which aims to build a sustainable knowledge-based economy through premium education.
We are a "Great Place To Work" and currently employ over 1,400 teachers to deliver the English National Curriculum, the highly regarded American Massachusetts State Curriculum, and the prestigious International Baccalaureate Diploma Programme, all with an international dimension.
This is an exciting opportunity to join the highly successful Aldar family of schools and to help shape the future of Abu Dhabi's leading school group.
Responsibilities:
Main Duties

• Develop and own creative and brand visual identity strategies aligned with brand, marketing, and enrolment objectives
• Act as custodian of brand visual identity, ensuring consistency, quality, and evolution across all schools and platforms
• Lead the delivery of creative programmes from concept through execution across digital, video, motion, print, and on-ground environments
• Lead, manage, and develop a team of Creative Officers supporting school-level and HQ-led initiatives
• Lead the localisation, adaptation, and rollout of HQ-led brand identities, creative frameworks, and campaigns across schools
• Ensure creative strategy and execution are informed by research, insights, and performance data
• Drive creative excellence, governance, and continuous improvement across all assigned activity

Specific Duties

• Develop and evolve brand visual identities, sub-brands, and creative systems grounded in research, insight, and data
• Own and maintain brand guidelines, toolkits, and visual standards, ensuring clarity and consistent adoption
• Lead creative ideation, concept development, and storytelling across campaigns, launches, and key initiatives
• Oversee video development, motion graphics, animation, and multimedia storytelling across platforms
• Lead the development of HTML banners, dynamic creative assets, and digital ad formats in collaboration with digital teams
• Oversee the development and rollout of creative assets including digital content, social assets, print collateral, OOH, event branding, and school environments
• Translate HQ-led creative frameworks and campaigns into effective, high-quality school-level executions
• Provide creative direction, quality control, and performance feedback to Creative Officers
• Brief, manage, and quality-control external creative agencies and production partners as required
• Partner closely with Brand, Digital, and Communications teams to ensure integrated execution and alignment
• Support creative delivery for open days, enrolment campaigns, launches, and key school milestones
• Identify opportunities to elevate creative quality, storytelling, and innovation across schools and platforms

Qualifications:
Minimum Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Business, Communications, or a related discipline
• Professional certifications in Google, Meta, Salesforce, or related digital platforms are desirable

Minimum Experience

• 7-10+ years' experience in digital marketing, performance marketing, or growth roles with strategic ownership
• Proven experience developing, owning, and delivering digital marketing strategies aligned to business and enrolment objectives
• Strong track record of leading and managing digital and performance agencies, with clear accountability for results
• Demonstrated experience owning end-to-end lead generation and conversion strategy, with a focus on lead quality and ROI
• Extensive experience managing and optimising websites, landing pages, and CRO programmes
• Advanced experience working with CRM and marketing automation platforms, preferably Salesforce Marketing Cloud, at scale
• Experience operating in complex, multi-brand or portfolio environments with multiple stakeholders and priorities
• Experience in education, real estate, or similarly high-consideration, high-value, lead-driven industries is strongly preferred
• Ex-Performance marketing at an agency is strongly preferred

Job Specific Knowledge & Skill

• Excellent English language skills, written and oral
• Work in a highly collaborative and effective manner, both independently and in cross-functional teams
• Very good at establishing professional relationships within and across companies
• Ability to roll up sleeves and get things done through taking calculated risks and experimenting with new solutions
• Attention to detail with diligent follow-up, and able to execute in a timely manner
• Skilled in multitasking and handling pressure
• Organizational ability, of self and others
• Capable of influencing people and talented in networking with cultural sensitivity
• Great interpersonal skills
• Ability to think strategically
• Commercial acumen
• Strong strategic and hands-on expertise across paid digital channels (Google, Meta, LinkedIn, YouTube, programmatic)
• Strong understanding of full-funnel digital strategy, attribution, and performance measurement
• Advanced working knowledge of website analytics, and dashboard reporting (GA4 or equivalent)
• Advanced understanding of Salesforce Marketing Cloud (SFMC), including journeys, segmentation, and automation
• Ability to develop a strategy and translate it into actionable execution plans
• Strong agency, stakeholder, and project management skills
• Commercially minded with a strong focus on ROI, efficiency, and lead quality
• Highly organised, analytical, and performance-driven

WHAT WE OFFER:
Aldar Education is a family of world-class, child-centered, and innovative schools based in the UAE. We educate over 34,000 students across our group of owned and managed schools, and as we grow, so does our need for highly skilled, inspirational, and dedicated school leaders. We offer an attractive remuneration package including medical cover, flights, housing, and free child school places. Our future-focused learning model includes both students and staff, so we place a special emphasis on professional development, coaching and training.
Successful candidates will have access to a wide network of professionals and opportunities to both lead and contribute to training others as well as developing themselves.
Aldar Education is keen to hear from like-minded, forward thinking school leaders who would welcome the challenges and opportunities that we have to offer.
This job description is not all inclusive. Aldar Education reserves the right to amend this job description at any time. We are an equal opportunity employer, committed to a diverse and inclusive work environment. We are also mindful of our national development strategy and encourage UAE Nationals in their application at our company.
Aldar Education is committed to safeguarding and promoting the welfare of children and young people and expects all staff to share this commitment. Offers of appointment are subject to satisfactory references and police clearance.

Skills Required