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Manager CTC Running EMC
Purpose & Overall Relevance for the Organization:
Develop, drive and deliver the strategic business plan for the Running strategy across Footwear, Apparel & Accessories for Emerging Market Central (EMC) Cluster. Define long-term and short-term objectives to sustainably grow profitability and market share. Deliver a locally relevant seasonal Go-to-market plan by planning product range, pricing strategy, distribution to maximize growth ambitions. Closely work with all channels and functions to ensure the strategy lands and is executed in line with EMC needs, and within Global/ EM HUB guidelines.
Key Responsibilities:

• Develop and drive strategy and execution for adidas Running.
• Develop and deliver GTM (Go-To-Market) seasonal plans by selecting relevant product, defining distribution and prices, exclusive offer to Key Accounts.
• Drive strategic alignments with Channels and Key Accounts to define priorities and opportunities to maximize the business.
• Drive a compelling range/concept selection for the cluster, inclusive of seasonal inputs and requirements from channel teams, balancing both brand and commercial considerations, and supporting the overall business strategy.
• Lead the collaboration with the wholesale key account teams to create the option plans and channel ranges per channel/segment tier for Alliance Partner Accounts.
• Hold Sell-in sessions with Key Accounts to present the seasonal priorities and drive growth together with Sales counterparts.
• Coordinate and lead a complete GTM product proposition (by category) aligning with Brand Activation/Omni team on Marketing plan, communication tools, activation tools, sports marketing support etc and support the sell-in process to focus accounts

• Deliver Financial expectations across channels and countries, track the category performance and create action plan to drive the category growth in collaboration with Channels.
• Ensure product availability in collaboration with Supply Chain Team, develop an action plan to mitigate risks.
• Create a seasonal / phasing framework aligned with consumer consumption peaks and category launch requirements.
• Partner with Brand Communications and Digital Activations teams to develop Brand Calendar and Campaigns to maximize brand and commercial impact.
• Build and maintain strong relationship with cross-functional teams to enable an efficient Go to Market process.
• Main KPI's: Category Share of Business, Category Growth, Net sales, Go-in-Margin, Sell-through, Range efficiency, Product availability, Execution excellence

Key Relationships:

• Business Unit (BU);
• Concept to Consumer (CTC);
• Channels: Direct to Consumer (DTC): Own Retail and Ecommerce, Wholesale (WHS) and Key Accounts, Franchise Partners;
• Supply Chain;
• Demand Planning;
• Brand Communications;
• Omni channel and VM;
• Digital Activation;
• Marketing Operations (MOPS).

Knowledge, Skills and Abilities:

• Highly collaborative with strong communication skills;
• High influencing skills and ability to make fact based decisions;
• Strong analytical skills;
• Structured, organized and result orientated;
• Previous experience in Category Management or Merchandising/Ranging/Sales/Product Creation;
• Strong business acumen, ability to assume a broader perspective (cross-markets/ global);
• Ability to work effectively within a team environment and under pressure;

• High influencing skills and ability to make fact based decisions;
• Advanced skills in MS Office;
• Fluent in English,

Leadership

• Role model behaviors to secure high-performance culture through communication and collaboration;
• Initiate and develop relationships throughout the company and in the broader community;
• Balance collaboration and independence to drive efficiency;
• Drive newness and improvements in processes and business;
• Strategic and innovative mindset;
• Entrepreneurial approach to business: balance of commercial value and brand heat;
• Strong presentation/communication, negotiation and influencing skills.

Requisite Education and Experience / Minimum Qualifications:

• University degree in business preferred, ideally with marketing and sales focus or equivalent professional experience;
• Category Management/ Ranging/ Merchandising Experience or account marketing / sales: +4 years;
• Strong passion in Fashion and Sport with understanding of the industry, regionally & globally and how the scene affects business decisions.
• Sport background in Running/Cycling/Triathlon and/or other cyclical sports.

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

• COURAGE: Speak up when you see an opportunity; step up when you see a need..
• OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
• INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
• TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
• INTEGRITY: Play by the rules. Hold yourself and others accountable to our company's standards.
• RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.
- Culture Starts With People, It Starts With You -
By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.
Job Title: Manager CTC Running EMC
Brand:
Location: Dubai
TEAM: Merchandising & Planning
State: Duba
Country/Region: AE
Contract Type: Full time
Number: 531926
Date: Jul 18, 2025
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