Overview

Reporting to the Head of Service Lines Marketing, the Manager, Marketing and Communications role is responsible for managing and facilitating the implementation of marketing and communications strategic and operational plans and to address the marketing needs across Amana Healthcare in line with the overall strategic and business goals. This role is also responsible for managing the execution of marketing, communications and promotional activities and driving programs that enhance MH\xe2\x80\x99s brand reputation and ensure consistency across all the marketing and communication channels.

Responsibilities

• Develops and manages the implementation of the division\xe2\x80\x99s strategic and operational goals and continuously monitor progress towards their achievement.
• Prepares the division\'s yearly budget and control costs to ensure adherence to the allocated budget.
• Ensures people, financial and technological resources within the division are utilized effectively.
• Develops, reviews and ensures the implementation of the division\'s policies and procedures in line with best practices to fulfill the overall organizational requirements.
• Keeps up to date with the latest developments in the wider healthcare arena.
• Leads and facilitates the implementation of the Communications and Marketing strategic and operational plans as well as public relations strategies in coordination with caregivers and relevant stakeholders to ensure alignment with MH\xe2\x80\x99s overall strategic and business goals.
• Oversees and manages the execution of marketing and communications activities including but not limited to brand marketing, public and media relations, internal and corporate communications, employee engagement, internal and external events, campaigns, online portal and social media channels and market research in alignment with MH\xe2\x80\x99s brand guidelines.
• Supervises and facilitates the content generation of messages across all communication channels in English and Arabic.
• Develops industry relationships and manages networking across print and digital media to facilitate media thought leadership and strategic advertising campaigns.
• Promotes collaboration with other assets to provide a uniform approach to the market.
• Ensures that all marketing related activities are completed in readiness of the Department of Health (DoH)/DHA audits.
• Liaises with the Business Development teams to drive community engagement programs aimed at enhancing MH\xe2\x80\x99s brand reputation across the target audience.
• Identifies potential issues and risks to MH\xe2\x80\x99s reputation and coordinates with caregivers and external stakeholders to mitigate them in adherence to the reputation management guidelines.
• Directs market analysis and research to identify trends and opportunities in order to maximize the communication channels in reaching the various demographics of the intended audience.
• Conducts regular research with key internal and external stakeholders and reports the findings to senior management ensuring continuous improvement in marketing and communication initiatives and programs.

Qualifications

• Bachelor\xe2\x80\x99s Degree in Public Relations, Journalism, Marketing, Mass Communication or related fields.
• 7+ years of progressive career experience inclusive of 5+ years management experience or 7+ years of progressive professional experience developed through an internal succession planning process
• Corporate communications experience within a large multicultural organization
• Strong communication skills, including the ability to communicate effectively with others, speak in public, listen effectively, interview and gather information from sources at all levels

Mubadala Health