Manager, Brand & Csr

Dubai, United Arab Emirates

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Lead and drive the development of the brand image in the UAE
Embody a customer-centric approach, understanding and prioritizing the needs of the customer in all marketing and communications activity
Work closely with the Brand team to ensure a one-brand approach that works for international audiences (Manager - Marketing & Brand Strategy will 'own' the whole brand strategy including the international element)
Lead the development of the D&I programme for the bank in conjunction with Corporate Affairs - promoting the voices and visibility of women and PWD from both staff and customers, in our external communications.
Work closely with the B&C team to ensure there is a singular tone of voice developed and maintained across Arabic communication, in all channels
Proactively build relationships with the business marketing teams to find opportunities to extend brand campaigns in to product awareness, and ensure brand acts in support of the bank's revenue targets
Take a digital-first approach to all marketing communications and PR, in how we structure programmes, as well as how we communicate
Adopt an agile approach - training can be provided
Work with the insight team where required on brand insight programmes
Maintain a cost-conscious approach

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