Job Description

:

Job Purpose: Conduct and provide high quality analytics and insights related to Loyalty program, including consumer

behavior, segmentation, data modelling and forecasting future behavior, campaign performance, market

research etc. in order to inform and drive future performance and strategies to drive profitable customer

behavior.

Analytics:

• Develop comprehensive tools and tracking applications using advanced data modelling and analysis techniques to allow raw data to be transformed into valuable business insights to be used by decision makers for strategic planning across the business for Loyalty program management.

• Run raw data from different locations and different platforms, analytics tools and conduct analysis to obtain relevant comprehensive data which can be utilized into informative forms of reports and communications.

• Develop and regularly enhance a comprehensive loyalty dashboard covering all key metrics.

• Work closely with Campaign Specialist and cross functional team to develop and test new campaign hypothesis and potential returns in line with critical success factors.

• Develop detailed analysis of campaign performance for evaluation and improvement areas.

• Responsible to develop, update and upkeep a detailed dashboard for the loyalty program covering all areas of business.

• Develop and refine customer segmentation based on research inputs and loyalty data and support the development of a segment specific campaign plan with the Campaign specialist.

• Develop models to forecast customer behaviour and work closely with the campaign team to develop next best offer.

• Develop models using customer look alike or other established methods to calculate the loyalty uplift and profitability due to the loyalty program

• 8 years of experience in customer analytics preferably in retail loyalty Experience working with

• analytical tools including SQL, SAAS etc A creative mind and a strong focus on delivery

• Passionate about long term customer relationships with a strong customer centric focus

• Exhibit strong results-oriented behaviour

• Organizational, analytical, interpersonal, presentation and communication skills

• Proven track record in managing stakeholders (internal & external)

• Excellent communication skills with clarity of expression and a persuasive / engaging style.

• Experience working with data.

• Highly proactive with a "can-do" attitude

• Advanced use of Microsoft Excel and Power Point

• The ability to work with small teams from different specialisms in a project-based environment

• Fluent in English and preferably Arabic