Job Description

EMCD is an international fintech product company. Our distributed team works from all over the world. We are looking for Linkbuilder who will increase the backlink mass for the brand and its products, leading to higher positions of our pages in search results.
Job Responsibilities:

• Develop and adjust strategies for link building (permanent links, crowd marketing, guest posts, articles, link reinforcement, etc.);

Analyze backlink profiles of competitors (using GSC, Ahrefs, SemRush, ); * Conduct semantic visibility analysis and create anchor lists;
Search for and purchase domains at auctions; * Prepare technical tasks for text and media content used in link building;

• Select donors and manage placement via link exchanges or third-party contractors;
• Form and manage budgets and resources required for implementation;

Track, analyze, and evaluate performance; * Build and manage PBNs, including AI-generated content and domain placement (in various formats);

• Maintain and develop PBNs (working with registrars, hosting, Archivarix, WordPress, Web Archive);
• Place external links from PBNs;
• Support existing websites (checking broken links, migrating traffic to WordPress, setting up meta tags, etc.);
• Work with SEO tools (Ahrefs, Majestic, etc.).

Requirements:

• Fluent Russian and English;
• Experience in independently building PBNs for Runet and global markets (Europe, USA, LATAM) from domain search to placing backlinks;
• Experience selecting donor sites and purchasing links via link exchanges (e.g., Gogetlinks, Serpzilla, Trustik, and others);
• Experience using AI tools for content creation;
• Experience in fintech or crypto industry will be considered an advantage.

Goals for the Probation Period:

• Develop a link-building strategy (deliverable: strategy document for one year);
• Analyze the backlink profile of the main site (deliverable: analysis report);
• Analyze competitors backlink profiles (deliverable: analysis report);
• Launch work through link exchanges (deliverable: purchased links for the first three months);
• Build three PBN sites and place backlinks to the main website.

Skills Required