Lexus Marketing Manager

United Arab Emirates, United Arab Emirates

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Lexus Marketing Manager | Al Futtaim Motors | Automotive

What you will do

Lead the quarterly marketing promotional activation linked with pricing and product department
Implement brand events to deliver luxury lifestyle and \xe2\x80\x9cMaking Luxury Personal\xe2\x80\x9d positioning
Further strengthening the Lexus brand in the UAE. Transformation of the digital journey.
Define and implement on time, cost and quality, the annual marketing plan within the given budget to deliver volume and profit target.
Work with the digital manager to implement the right digital and social media strategy in the world of 2023, matching digital audience\xe2\x80\x99s needs of today and beyond on all Lexus platforms and paid digital media aiming to position Lexus as a Digital leader in Premium. \xe2\x80\x9cBreakthrough mindset\xe2\x80\x9d
Animate, influence and own the client/agencies\xe2\x80\x99 relationships (Creative, Media, Social Media, Website & Event) in leading all input and output executions to deliver on Lexus \xe2\x80\x9cExperience Amazing\xe2\x80\x9d tagline and luxury lifestyle positioning.
Own Marketing Budget Management with Zero overspend and in line with Al-Futtaim processes including Procurement involvement whenever required.
Work closely with Lexus International, and Middle East Representative Office to ensure Principal support and compliance with brand vision and marketing communications standards.

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