Job Description

Role Overview:
The candidate will join the Design Team within the Digital Office organization. In this role, they will be
responsible for leading and crafting compelling, user-centric written content that elevates the overall user
experience across our digital platforms. The ideal candidate will serve as a bridge between design and
communication, ensuring that written narratives seamlessly align with visual elements to deliver intuitive,
engaging, and cohesive user journeys.
Key Responsibilities:

• Craft clear, concise, and user-friendly copy for websites, mobile applications, and digital platforms.

• Collaborate closely with designers to ensure cohesion between visual elements and written content.

• Define and implement a consistent and effective tone of voice across all digital touchpoints.

• Estimate copywriting efforts based on project requirements and propose detailed plans aligned with

deadlines and milestones.

• Lead and mentor a team of copywriters, offering guidance, feedback, and fostering a collaborative,

creative, and high-performance environment.

• Optimize and iterate UX copy through user feedback, A/B testing, and data-driven insights.

• Conduct audits of existing content and propose actionable enhancements within agreed timelines.

• Analyse user feedback and behaviour to continuously improve and refine digital copy.

• Work cross-functionally with Marketing, Brand, Experience, and Product teams to deliver cohesive,

impactful user experiences.

• Integrate into UX Design and Agile delivery teams, contributing throughout the product lifecycle.

• Communicate and present UX copy recommendations clearly to stakeholders.

• Demonstrate strong attention to detail and exceptional organizational skills.

• Receptive to constructive feedback and able to make necessary adjustments to meet user and

stakeholder needs.
Education & Language Proficiency:

• Bachelor's degree or higher in English, Communication, Marketing, or a related field.

• Proficient in reading and writing in UK English.

• Native Arabic speaker, with demonstrated fluency in GCC or UAE National dialect (reading & writing).

Job Title: Lead UX Copywriter (Arabic & English)
Duration: 12 Months (Extendable | Long-Term on Marc Ellis Payroll)
Location: Onsite - Dubai, UAE
Professional Experience:

• 8+ years of experience in content creation, UX writing, or a related field.

• Proven experience in a relevant industry such as corporate, finance, or retail products.

• Experience in the Banking or Financial industry is a strong asset.

• Prior work experience within the GCC region is considered an advantage.

Knowledge & Technical Skills:

• Deep understanding of Human-Centered Design (HCD) practices.

• Proficient in:

o Content Management Systems (CMS)
o SEO principles
o Basic HTML

• Ability to:

o Ideate and contribute to creative processes.
o Translate ideas into compelling and engaging copy.
o Apply UX and instructional design principles to copywriting.

• Must present a diverse portfolio showcasing successful projects.

• Demonstrate:

o Clear impact on user experience through effective copy.
o Versatility in adapting writing style across industries and target audiences.
Behavioural Competencies:

• Thinking-Related:

o Strong problem-solving mindset: Proactive and solutions oriented.
o Thrives in ambiguous, high-pressure, and time-sensitive environments.

• People-Related:

o Excellent collaboration skills; works well in cross-functional teams.
o Communicates ideas clearly and gives/receives constructive feedback.
o Demonstrated leadership qualities, including coaching and mentoring peers to support UX
copy standards.

• Self-Related:

o Highly organized; able to manage multiple work streams and prioritize effectively.
o Adapts well to changing priorities with a resilient and proactive mindset.
o Encourages a collaborative, positive team culture.