Job Description

Job

Title:

Lead Nurturing Agent

Location:

UAE

Department:

Marketing



About

the Role



We are

seeking a dynamic and customer-centric Lead Nurturing Agent to join our growing

team. This role is pivotal in driving enrolment

conversions by delivering a seamless, warm, and professional admissions

experience from initial enquiry through to student admission. If you are

passionate about education, have a flair for communication, and

thrive in a fast-paced, target-driven environment--this role is for you!



Key

Responsibilities



1.

Lead Management - From Enquiry to Admission

Initial Enquiry Follow-Up:

Send a personalised enquiry response within 24 hours and update CRM status to

'Open'.

Phone Communication:

Call parents to understand their needs, introduce JINS, and book a nursery tour

using CRM tools. Log all call notes.

Tour Coordination:

Schedule, confirm, and mark tours as completed in CRM. Initiate post-tour

communications, including "Hooray!" and feedback request emails.

Post-Tour Engagement:

Follow up within 24 hours of the tour and initiate structured follow-up emails

at 3 days, 1 week, and 1 month intervals if needed.

Tour Adjustments:

Manage cases of No-Shows, Cancellations, and Reschedules. Set reminders and

maintain accurate CRM updates.



2.

Walk-in, Event & Community Lead Handling

Walk-in Enquiries:

Add leads to CRM, check for duplicates, send welcome email immediately, and

assign accordingly.

Walk-in with Completed Tour:

Log detailed feedback, tour notes, and next steps in CRM for follow-up and

nurturing.

Event & Community Leads:

Post-event lead handling including CRM input, thank-you emails, follow-up calls

within 3 days, and setting campaign reminders.



3.

Application Support & Admissions

Application Follow-up:

Contact applicants, assist with completion of online applications, and convert

them to admissions.

Enrolment Processing:

Update CRM to 'Admitted' upon payment and enrolment confirmation.



4.

Data Management & CRM Reporting

Lead Status Accuracy:

Maintain correct lead stages in CRM (e.g., Interested - Ready to Enrol, Closed

- No Response).

Lead Cleanup:

Tag and archive outdated leads using predefined status labels (e.g., Cancelled

- Fees Too High).

Missed Leads & Failed Emails:

Reconnect through calls or WhatsApp and ensure all interactions are recorded in

CRM.



5.

Communication Channels

WhatsApp (Trengo):

Use quick replies and templates, respond within 24 hours, and log all chats in

CRM.

Telephone Calls:

Record all conversations with notes and next actions. Encourage tour bookings

and relationship building.



6.

Re-enrolments & Campaigns

Annual Re-Enrolment:

Follow up with existing parents, document interactions, and assist in securing

re-enrolments.

Competitor Research:

Conduct termly outreach to gather key data on competitors (NOR, Fees, USPs) to

support strategic insights.



Ideal

Candidate Profile





Excellent

verbal and written communication skills





Strong

organisational skills and attention to detail





Experience

in customer service, sales, or admissions (preferably in education)





Familiarity

with CRM systems and data entry best practices





Warm,

empathetic personality with a solutions-focused mindset





Target-driven

and proactive in follow-ups



Why

Join us?





Be

a part of a leading British nursery group with a strong legacy





Professional

development and training opportunities





Collaborative

work environment focused on excellence in early childhood education