Lead Graphic Designer

Dubai, United Arab Emirates

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Job Description

Company Overview CAFU has a vision to create a better world through connected mobility, serving both consumers and businesses. We started as an on-demand fuel delivery app and have now extended our services to car wash, tyre change, battery change and insurance...but this is only the beginning. We have global plans to become a super app, offering products & services which are agnostic of fuel and mobility. CAFU is a technology business passionate about sustainability and positively impacting the communities we operate in. We\xe2\x80\x99ve already won awards for best AI platform and voted LinkedIn\xe2\x80\x99s Number 1 Top Start-ups 2021! We are on the hunt for a Lead Graphic Designer with a passion for creativity and who has experience in developing engaging content and messaging for consumer brands. This role sits within the brand team reporting to the Head of Brand and working closely with the wider marketing team.
Key Responsibilities

Overseeing the design projects throughout their development lifecycle, from concept to delivery.
Overseeing all design projects, from conception to delivery which includes reviewing junior designers\xe2\x80\x99 work to ensure high quality.
Incorporate relevant branding, marketing, and communication strategies in designs.

Complete design projects on time and within the designated budget.
Designing original pieces, including illustrations and infographics. Determine size, color scheme, arrangement of illustrative material and copy..
Uses established style guides to deliver graphics in line with branding requirements. Utilizing knowledge of layout and composition principles, and aesthetic design concepts.
Maintain current working knowledge of all graphics software options and capabilities.
Organize and maintain digital creative assets such as: original working files, logos, photos, and video/audio files.

Uphold brand identity guidelines and translate them into any creative projects you are working on.
Maintain brand consistency throughout all our marketing projects. Be the CAFU brand police!
Uphold localised brand identity guidelines and translate them into any creative projects you are working on.
Act as a liaison between internal departments and external agencies for larger campaigns.

Work closely with the Growth marketing team to develop printed materials for channels such as direct mail, CRM, gift cards and partnerships as well as develop inspiring new customer material.
Create effective social media assets for various social media channels; this includes organic posts.

Requirements

5+ years\xe2\x80\x99 experience at a creative / branding agency or design-led consumer brand.
BSc degree in Design, Visual Arts, or relevant field.
Proven work experience as a Senior Designer, Graphic Designer, or similar role with a portfolio of completed design projects.
Hands-on experience with image editing software, like Photoshop and Adobe Illustrator, and proficient in design software (e.g., InDesign and Balsamiq).
Strong in typography, design systems & visual storytelling. Aesthetic skills with the ability to combine various colourscolors, fonts, and layouts.
Experience in digital design (social media experience a plus).
Experience working with multiple stakeholders and managing clear tasks and timelines.

Benefits

A collaborative environment where diversity is celebrated.
A flexible workforce.
A competitive market salary with housing and transport allowances.
A fast-moving supportive company where everybody takes ownership over their work.
The opportunity to share in the success of the business with stock options for qualifying employees.
The opportunity to work on a product with growing global appeal.
The opportunity to work with some of the most talented people in the industry from well-known digital brands.