JOB PURPOSE: To perform a variety of tasks related to Digital Marketing and Media working closely with the VP, Marketing and Communications and the Magnati leadership team to develop and evolve the brand and digital marketing strategy for Magnati in UAE, MENA and Africa. KEY ACCOUNTABILITIES: Generic Accountability Develop and implement the digital marketing strategy for Magnati, includes UX, UI and performance 360 Create and manage social media strategy to target audience to build presence Innovate and present new digital marketing practices and ideas to evolve the online presence and engagement of Magnati Develop engaging online content including clickbait, forums, videos, graphics, and blogs; monitor and analyse content success Forecast marketing campaign growth and ROI for marketing campaigns Create and define a clear SEO strategy (tech and non-tech) Manage email marketing campaigns and tools Work closely with the brand and communications to create unique and engaging content based on analytics and testing Understand Google Analytics, Google AdWords, and other relevant tools to ensure optimum input and output from agencies Keep abreast of new online content strategies and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information Develop a website (and app if relevant) traffic plan and create goals and benchmarks Generate weekly/monthly reports on campaign performance and present to leadership when required Partner with advertising and media specialists to optimize marketing performance, spend and meet KPI’s, while also driving sustainable results (ROI) Develop, evaluate and oversee the implementation of A/B testing protocols and procedures Manage all aspects of digital marketing operations Work closely with the Head of Digital Marketing at FAB to optimize audience pool Utilize strong analytic ability to evaluate end-to-end customer experience across multiple channels and customer touch points Instrument conversion points and optimize user funnels (non-financial) Provide thought leadership perspective for adoption where appropriate Job Contex: Specific Accountability Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and display advertising campaigns Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate audiences Experience in optimizing landing pages and user funnels Experience with A/B and multivariate experiments Solid knowledge of website analytics tools i.e. Google analytics, netinsight, omniture, webtrends Working knowledge of ad serving tools i.e. DART Experience in setting up and optimizing Google Adword campaigns Working knowledge of HTML, CSS and JavasScript development and constraints Strong analytical skills and data-driven thinking Up to date with the latest trends and best practices in online marketing and measurement. Self motivated with a positive and professional approach to managing projects Well organised and able to adapt quickly to any new situation Ability to build strong relationships and engage and motivate teams representing diverse backgrounds and viewpoints.