Sensia Consulting is looking for a Marketing Digital Manager to coordinate the operations related to digital (web)marketing of an internet platform that connects professionals and clients on the French market. He/she will participate in the digital expansion and growth of the project with an international scope, according to a marketing strategy that he will have to present, implement, and follow. Job description:
Create content for social media channels, blogs, articles, emailers, etc.
Scheduling social media post across multiple platforms (Facebook, Instagram, Twitter, LinkedIn).
Execute creative social media campaigns for new leads and traffic Manage social media channels.
Develop strategy and manage new user acquisition, and retargeting campaigns.
Analysis of campaign performance reports and Google Analytics.
Work with the development team to ensure SEO best practices are properly implemented on websites.
Manage and execute on page optimization.
Strong understanding of SEO and integration with marketing tools.
Recommend changes to website, content, linking and other factors to improve SEO keywords.
Up to date with the latest trends and best practices in SEO and SEM.
Qualification:
A minimum of 2 years of experience in social media management and execution.
Excellent written and verbal communication skills with the ability of craft creative contents.
Excellent knowledge about popular tools (Google ads, google analytics, social media tools, scheduling tools).
A creative and strategic mindset.
Ability to manage multiple clients simultaneously.
Ability to work independently.
Responsibilities
Manage weekly and monthly marketing calendar.
Content creation and work with designer on finalizing the marketing deliverables.
Design, implement and track results of the marketing and lead generation campaigns.
Manage the roadshows and tradeshows calendar.
Manage CRM to import all new leads prior to distribution.
Develop strategies and tactics to get the word out about our company, value proposition and unique selling points as well as drive qualified traffic to our office and sales team.
Produce valuable and engaging content for our website/social media platforms (Facebook, Instagram, and LinkedIn) and blog that attracts and converts our target groups.
Posts-Engagement on social media at regular intervals to get more followers and likes on our accounts.
Manage social media accounts such as IG, Facebook, TikTok, YouTube, etc.
Tracking and analyzing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity.
Oversee and approve marketing material, from website, brochures, leaflets, social media.
Develop a customer loyalty program as well as referral program.