Influencer Marketing Manager - (Remote/Dubai) About us An award-winning Fintech organisation with a dedicated team of 500+ professionals across the globe. With more than 15 offices across the world, we are a people centric company which prides itself on being customer focused. As we continue the journey of scaling up our business, we are passionate about expanding our multicultural and diverse workforce. We can offer excellent opportunities to develop your career path and provide you with the tools and support to be successful in your journey with us. About the role As the Influencer Marketing Manager, you will play an integral role in creating, building, and maintaining influencer brand relations. You will work cross-functionally with Marketing teams to develop influencer strategies that align directly with business goals. you will own and execute our strategy for content creators and influencers for the company, globally. Using your strong analytical skills, you will develop relationships, negotiate with and creatively inspire influencers via well executed campaigns and events. You will lead influencer activities related to our campaigns, such as photoshoots, video productions, online content creation and events. You will contribute to the influencer strategy, recommending objectives, targets, action plan, calendar and budget. You will have a Relationship management with our influencer network and scouting of new upcoming talent. What you\xe2\x80\x99ll be doing Your primary responsibilities are but not limited to:
Develop and execute influencer marketing strategies and creative campaigns
Create an advanced and comprehensive influencer content calendar to continually drive brand awareness and engagement
Monitor influencer content to ensure compliance with brand voice and guidelines
Set goals, track conversions, and measure success of influencer program
Actively keep a pulse on emerging influencers and trends through various social media channels such as Instagram, TikTok, Twitter, and Facebook, etc.
Identify and build relationships with prominent influencers and thought leaders
Attend relevant events for networking and business purposes
Research relevant industry experts, competitors, target audience and users
Brainstorm new, creative approaches to influencer campaigns
Keep abreast of emerging trends, technologies and influencers
Liaising with the marketing team to create and coordinate marketing strategies that work across different channels
Collaborate with local markets to build global influencer campaigns leveraging various social platforms
Take a leading role in the planning, creation and delivery of SWE\xe2\x80\x99s influencer activity, ensuring business priorities are fully supported
Draft and Negotiate contracts with influencers and agents to ensure we\'re agreeing terms based on established benchmarks and data
Budget management, ensuring campaigns are on budget and return on investment is maximised
Develop KPI\xe2\x80\x99s and insights both internally and with external partners to benchmark expectations and goals
What you\xe2\x80\x99ll need
4+ years of professional experience in social media and/or influencer relations
Experience managing small teams of 2-3 people
Successful track record of elevating brands and influencers alike
Proven experience with managing influencers;
Proven track record in outreach campaign strategies
In depth knowledge of social media marketing
Impeccable verbal and written communication skills
Well organized with great time management skills
Outstanding project management skills
Excellent interpersonal and relationship building skills
Desirable
Forex & Crypto background is a big plus
Working with influencers in global scale
Any project management certificate is a plus
Beware of fraud agents! do not pay money to get a job
MNCJobsGulf.com will not be responsible for any payment made to a third-party. All Terms of Use are applicable.