Job Description

Key Responsibilities and Duties

Develop and Implement Marketing and Sales Strategies:

Create comprehensive plans to promote the hotel's services, amenities, and unique selling points. This includes targeting new markets, developing special promotions, and analyzing competitor rates and market trends.

Brand Management and Promotion:

Build and maintain the hotel's brand identity and reputation. This involves creating consistent messaging across all marketing channels, managing special offers, and ensuring a positive online presence, including responding to customer reviews.

Digital Marketing:

Drive online initiatives to reach a wider audience. This can include managing the hotel's website and social media profiles, email marketing, content creation, and search engine optimization (SEO).

Public Relations and Partnerships:

Oversee public relations activities and manage relationships with media outlets, travel agencies, tour operators, and other key industry influencers. This also involves seeking out joint promotions with other businesses, such as credit card companies or airlines.

Event Planning and Coordination:

Promote and organize events hosted at the hotel, such as weddings, conferences, and parties. This includes managing logistics, coordinating with vendors, and developing promotional materials.

Customer Engagement:

Develop strategies to enhance guest engagement and loyalty. This involves using customer feedback to improve services and ensuring a positive experience for all guests.

Budget Management:

Manage the marketing budget, allocating resources effectively to achieve a maximum return on investment (ROI). This includes tracking expenses, analyzing financial data, and setting and achieving sales and profit targets.

Collaboration and Reporting:

Work closely with other departments, such as the sales team, revenue manager, and front-of-house staff, to ensure marketing efforts align with the hotel's overall goals. Prepare regular reports on marketing and sales performance to provide insights and recommendations for optimization.
Essential Skills and Qualifications

Experience:

Proven experience in a similar role within the hospitality, marketing, or event promotion industry.

Marketing Knowledge:

Strong understanding of various marketing strategies, including digital marketing, content creation, and brand management.

Communication Skills:

Excellent verbal and written communication skills to effectively interact with guests, staff, vendors, and external partners.

Leadership and Teamwork:

The ability to lead a team, collaborate with different departments, and inspire others to achieve goals.

Analytical Skills:

The ability to analyze data, track performance metrics, and make data-driven decisions.

Creativity and Problem-Solving:

A creative mindset for developing innovative promotions and the ability to solve problems effectively, especially in a fast-paced environment.

Attention to Detail:

A keen eye for detail to ensure all marketing materials are on-brand and all events run smoothly.

Flexibility:

The willingness to work flexible hours, including nights, weekends, and holidays, as is common in the hospitality industry.

Education:

A bachelor's degree in marketing, hospitality management, business administration, or a related field is often preferred.
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Job Type: Full-time

Pay: From AED1,234.00 per month