Job Description

Position:

Brand Manager

Location:

Abu Dhabi, UAE

Employment Type:

Full-time

FOUNDERS BACKGROUND

We are young parents who have been blessed to follow our dream. Our dream is for children to be happier, more creative, more imaginative, more informed, inspired, aware, balanced and amazed. We aim to see joy on the faces of children.

ORGANIZATIONAL DESCRIPTION

OliOli was our first pioneering project - a childrens museum that redefined play and learning by creating immersive galleries for open-ended exploration.


Building on this foundation, we are now bringing Hoppia new play destination for familiescoming soon to a new mall in Abu Dhabi.


Hoppi is designed especially for children aged 28, combining active physical play experiences with engaging, hands-on exhibit zones. It is a space where children can play, imagine, and explore, while parents enjoy a safe, enriching, and welcoming environment.


Hoppi aims to be a beloved family destination in Abu Dhabi, adding joy, creativity, and playfulness to the lives of families.

POSITION OVERVIEW

The Brand Manager will play a key role in supporting Hoppis success through the effective implementation of marketing and communication strategies that drive visitation, engagement, and brand awareness.


Reporting to the Head of Marketing and the Venue Manager, this role is responsible for ensuring that Hoppis marketing plans are executed with excellence, consistency, and creativity across all touchpoints from digital platforms to in-venue activations.


The Brand Manager will collaborate closely with the central marketing team and the Abu Dhabi venue team to ensure Hoppi delivers joyful, memorable, and meaningful experiences for children and families.

KEY DUTIES & RESPONSIBILITIES

Marketing Strategy, Content & Execution

Implement Hoppis marketing plans in alignment with the central brand/marketing team. Take a hands-on role in

content creation

capturing and editing photos and videos that authentically represent Hoppis joyful experiences.

Adapt and design

marketing and communication materials using tools like

Canva

, ensuring adherence to brand guidelines. Support the Venue Manager in achieving visitation and commercial targets by driving awareness, ticket sales, and repeat visits. Track and report marketing performance metrics, ensuring campaigns are results-driven and aligned with business goals. Ensure consistent, timely, and high-quality execution of marketing initiatives across all touchpoints (digital, print, in-venue). Collaborate closely with the central marketing team to align messaging, storytelling, and visual identity.
#

Digital, PR & Communications

Take full responsibility for

managing Hoppis digital presence

including social media content planning, community management, and engagement. Develop and publish compelling, family-oriented social content that drives awareness and connection with the Hoppi brand. Coordinate with the digital ads agency for

paid advertising

, ensuring campaigns align with brand tone and objectives. Maintain and update Hoppis website and online platforms with accurate, engaging, and current information. Manage influencer collaborations, PR outreach, and media coverage to build awareness and excitement around Hoppi. Monitor online reviews and social feedback, responding promptly and thoughtfully to reinforce Hoppis guest-first approach.
#

Community Engagement & Partnerships

Build and maintain relationships with

local community groups, family-oriented organizations, and mall partners

to enhance Hoppis visibility. Collaborate with mall marketing teams to co-create impactful mall-wide promotions and activations.
#

Brand Management

Be the

brand guardian

for Hoppi, ensuring visual and tonal consistency across all materials and guest touchpoints. Support the creative and guest engagement teams with marketing assets and storytelling for new programs and events. Collect and analyze guest feedback, market trends, and competitor insights to inform future activities and improve performance. Prepare post-activation reports and debriefs with learnings and recommendations.
#

Cross-functional Collaboration

Work closely with the

Venue Manager

to synchronize marketing efforts with daily operations and guest experience. Maintain open and effective communication with the

central marketing team

for approvals, guidance, and performance reporting. Support monthly venue reports with marketing highlights, data, and insights.

QUALIFICATIONS

Bachelors Degree in

Marketing

,

Communications

, or a related field. Minimum

35 years

of marketing experience, preferably within family entertainment, retail, hospitality, or experiential brands. Proven ability to

create photo/video content

and adapt designs using

Canva

(or similar). Strong understanding of

digital marketing

,

social media management

, and

community engagement

. Excellent project management and organizational skills. Proficiency with Microsoft Office; Adobe Illustrator or video editing skills are a plus. Exceptional verbal and written communication skills in

English

;

Arabic is a highly desirable PLUS

. Experience working in a

diverse, multicultural environment

.

WHY JOIN HOPPI

Be part of the

launch team

bringing a joyful new family destination to life in Abu Dhabi; a

great and exciting opportunity for growth

! Take ownership of the

Hoppi brand launch

, helping shape its voice, identity, and community presence from day one. Collaborate with a passionate, multicultural team driven by creativity, purpose, and the power of play. * Contribute to a pioneering project dedicated to spreading joy, imagination, and meaningful family experiences.