Job Description

The organization is a well-established ecommerce business operating in the workplace, industrial, and B2B supplies sector, serving customers across the UK market. With decades of experience and a rapidly growing online presence, the business is entering a new phase of growth with a strong focus on brand building, content excellence, and AI-driven performance marketing.
The ambition is to lead in an AI-first search landscape by proactively shaping organic discovery rather than reacting to algorithmic change.
Role Overview
The Head of SEO & AI Search (AEO) will own and elevate the entire organic search strategy, combining best-in-class SEO fundamentals with forward-looking Answer Engine Optimisation for AI overviews, assistants, and next-generation search experiences.
This is a high-impact leadership role responsible for shaping how customers -- and AI systems -- discover, understand, and engage with the brand across organic channels.
Key Responsibilities
Strategy & Leadership
Define and own the SEO and AEO strategy aligned to commercial objectives including revenue growth, visibility, and brand authority.
Develop a future-ready approach to AI-era search, including entity optimisation, structured data, and AI-friendly content formats.
Select, manage, and optimise the SEO technology stack (keyword tools, crawlers, analytics, and reporting platforms).
Content Hubs & AEO-Optimised Experiences
Design and build authoritative content ecosystems covering workplace, warehouse, safety, and related topics.
Architect content hubs, topic clusters, FAQs, and internal linking structures optimised for both users and AI retrieval systems.
Leverage AI tools for research, ideation, and drafting while maintaining strong editorial standards and brand consistency.
Technical & On-Site SEO
Lead technical SEO audits and improvements across crawlability, indexation, site architecture, faceted navigation, and performance.
Own structured data implementation (Product, FAQ, HowTo, Organisation, etc.) to maximise visibility across rich results and AI-driven surfaces.
Collaborate closely with development and product teams to scope, prioritise, and deliver technical enhancements.
Data, Insight & Optimisation
Use search data, analytics, and keyword intelligence to identify opportunities and refine content and optimisation strategies.
Build clear, actionable reporting on organic performance, content impact, and commercial outcomes for leadership.
Run structured experiments across titles, layouts, FAQs, and internal linking to continuously improve results.
Collaboration
Partner with social media and paid media teams to align campaigns, messaging, and landing pages across channels.
Ensure priority content and landing pages are amplified through both paid and organic activity, informed by audience insights.
Candidate Profile
Experience & Expertise
Proven experience leading SEO strategy for a large ecommerce or B2B website with an extensive product catalogue.
Deep understanding of modern SEO principles and strong interest in AI-driven search, AI overviews, and entity-based optimisation.
Demonstrated success building content ecosystems that drive sustainable traffic and revenue growth.
Hands-on experience using AI tools to accelerate workflows while applying strong human judgment.
Strong analytical mindset with the ability to turn data into clear priorities and decisions.
Experience with UK or European markets is an advantage; B2B or industrial sector exposure is beneficial but not mandatory.
Practical Details
Work Model: Remote / hybrid, based in Dubai
Working Hours: Regular collaboration with UK stakeholders (some overlap required)
Growth Opportunity: Clear scope to build and lead a small in-house team as the function scales
Compensation: Competitive and commensurate with experience and seniority

Skills Required