Job Description

Job Title Head of Product Cards & Business Partnership

Description

Head of Product Cards & Business Partnership
PBG-Cards, Payments & Direct Banking
CBD, Head Office
Experienced
Full-time
Description
Job Purpose:
To manage the overall CBD's Credit & Debit Card Product suite & drive P & L, manage Strategic Co-brand partnerships (e.g. Smiles with Etisalat), liaise & manage relationship contracts with Scheme (Visa & Master), represent CBD in BIN Sponsorship deals on pre-paid cards with Fintech partners, proposals from partners such as Samsung, National Bonds etc.
Principal Accountabilities:
Develop & implement a Credit & Debit Card Issuer business strategy to meet P & L goals across all Retail Credit Card Product suit.
Responsible for developing Marketing strategy, product value propositions, pricing & positioning for the range of Credit & Debit Card products.
Lead, drive and manage strategic Co-brand partnership deals such as the existing one with Smiles - Etisalat leading telecom partner of the region.
Key person to drive engagement, negotiations with Scheme partners such as Visa & Master including annual review of contracts across Retail Credit Card product suit.
Represent & evaluate on behalf of CBD on BIN Sponsorship deals partnering with Fintech, proposals from reputed companies such as Samsung, National bonds on prepaid card deals to drive incremental revenue stream.
Formulate & execute an effective strategy to ensure high activation rates for new cards acquired for both Core & Co-branded Card vide effective use of welcome benefits, judicious application of fees etc.
Work with Advertising and PR agencies to ensure visibility and positioning of Brand & products.
Formulate & execute an effective strategy to ensure that voluntary attrition rate for the Co-branded cards remain in line with planned numbers, through effective communication and constant review of value proposition.
Formulate & execute an effective strategy to drive new card sales in specific target segments including activation of partner channels (physical and digital) and CBD channels
Product benefits based on partner strengths, competitor benchmarking and cost-benefit analysis
Drive on-going engagement with the Co-brand partner and usage of product benefits via marketing promotions, campaigns, channel training, process changes etc.
Cards in Force, ENR, Revenue and Margin from the respective cobranded partnerships managed.
Work closely with direct banking unit to ensure customer satisfaction & timely resolution of customer complaints.
Work closely with Operations, Technology in providing a seamless card product through third party vendor.
Executes the established internal control systems and compiles relevant information for departmental audits, as necessary.
Responsible for frequent Market scan to compare CBD's Credit Card product placement in comparison to competition and recommend changes to adapt to customer behavior & usage patterns.
Requirements
Education and Experience
Minimum 12 to 15 years of Banking experience in Cards Business
Prior experience in Cards & Payments domain
Previous experience in managing large loyalty programs and/or large co-branded partnerships across airlines, retail, telecom, hospitality space
LinkedIn profile
First name *
Last name *
Email *
Phone *
Resume * Attach Resume
Personal website
Attach Cover Letter
Attach Portfolio
Personal note
Nationality
Are you a United Arab Emirates National ? *

You have applied correctly

A message has been sent to the employer, you are going to receive the reply soon. Good luck!

You have applied correctly

The request has been sent correctly. However, we have seen that your resume is incomplete. We highly recommend you to fill it to let the employer know you. These are the fields you have empty: