Job Description

Key Responsibilities :-

A. Strategy, Brand & Growth

Develop and execute a Group-wide marketing strategy aligned with Designsmith's long-term vision and strategic roadmap.

Build a strong, consistent brand identity, architecture, and narrative across all business streams.

Position Designsmith as a premium, trusted, and reliable market leader in the UAE and regional landscape.

Lead annual marketing planning, budgeting, and ROI-driven decision-making.

B. Corporate Communication & Reputation Management

Manage internal and external corporate communication, ensuring full alignment with company values and leadership direction.

Lead PR, media relations, award submissions, brand features, and industry visibility.

Act as the custodian of the company's reputation, including crisis communication and stakeholder messaging.

C. Digital, Social Media & Content Leadership

Own and lead the digital strategy: website, SEO, social media, paid campaigns, blogs, newsletters, and analytics.

Build and manage a content engine that highlights project excellence, innovation, culture, thought leadership, and client testimonials.

Track digital performance via dashboards and ensure continuous improvement.

D. Business Enablement & Sales Support

Collaborate with leadership to support business development through high-quality marketing assets.

Manage and update corporate presentations, brochures, case studies, project photography, videography, and pitch materials.

Enable commercial teams with client-driven insights, industry trends, and brand-aligned sales tools.

E. Events, Partnerships & Brand Activations

Lead corporate events, exhibitions, conferences, workshops, and brand activations.

Build and manage partnerships--vendors, creative agencies, CSR partners, wellness partners, etc.

Strengthen employer branding through compelling campaigns, internal storytelling, and workforce engagement initiatives.

F. Leadership, Governance & Systems

Establish marketing SOPs, brand guidelines, approval workflows, and governance standards for consistency.

Build and lead a strong internal marketing team with clear KPIs and service delivery expectations.

Ensure full alignment with company governance, DOA, quarterly OKRs, reporting cadence, and performance dashboards.

Maintain high levels of documentation, process discipline, and quality control.

What We Offer- Opportunity to lead marketing for one of Dubai's most fast-growing luxuries fit-out companies. - Competitive compensation with performance-based incentives. - Relocation support for international candidates.

A seat at the leadership table, shaping Designsmith's next stage of growth toward a 1-billion AED vision.

Key Deliverables (KPIs)

Quarterly improvement in brand visibility and recognition

Digital performance: reach, engagement, traffic, lead generation, conversion

Quality, timeliness, and consistency of marketing outputs

Effectiveness of communication and brand storytelling

Event success metrics and stakeholder satisfaction

Internal communication engagement

Employer branding outcomes and talent attraction impact

Budget efficiency and cost optimization

Compliance with governance standards and documentation requirements

Proven experience:

8+ years in sales & marketing leadership within luxury, interiors, fit-out, real estate sectors.

Storytelling ability:

A natural communicator who can position a brand at the ultra-luxury level.

Strong network:

Access to or experience building relationships with UHNWIs, developers, and luxury stakeholders

Results-driven:

Track record of achieving and exceeding multi-million sales targets.

Cultural fluency:

Global outlook with the ability to thrive in Dubai's fast-paced, international market.

Job Type: Full-time