Job Description

Position:

Head of Marketing

Experience Required:

4-8 years

Location:

UAE

Industry:

Trading / MEP / Building Materials or equivalent

Reports To:

General Manager / CEO

Department:

Marketing

Role Overview

We are seeking an experienced and results-driven

Marketing Manager

to lead all online marketing initiatives for Junaid Group, ensuring strong brand visibility, lead generation, and high-ROI online campaigns aligned with our strategic vision, including the expansion into

Alabama

.
The ideal candidate must have a proven track record in

SEO, paid advertising, performance marketing (ROAS-driven), content strategy, UI/UX understanding, and digital campaign execution

. They must also be capable of managing a marketing team, optimizing workflows, and driving measurable growth across all platforms.

A) Key Responsibilities

1. Strategy & Planning

Develop and execute the digital marketing roadmap for all Junaid Group brands. Create quarterly and annual digital plans aligned with business objectives, sales targets, and brand growth. Define KPIs and performance benchmarks for all channels: SEO, PPC, social media, website, and email. Manage and refine the team's daily schedules, content calendars, and time-management workflows.

2. Performance Marketing (ROAS-Focused)

Plan, execute, and optimize paid campaigns on

Google Ads, Meta, TikTok, LinkedIn

, and other platforms. Achieve strong

Return on Ad Spend (ROAS)

across lead generation and brand campaigns. Conduct A/B testing, audience segmentation, and data-driven optimizations. Track conversions, cost-per-lead, click-through rate, and overall performance metrics.

3. SEO & Website Optimization

Lead the SEO strategy: on-page, off-page, technical SEO. Ensure continuous ranking improvement for targeted keywords in UAE and Alabama. Oversee website structure, content, internal linking, loading speed, and UX improvements. Collaborate with designers and developers to maintain high-performance landing pages.

4. Content & Social Media Management

Oversee content planning, creative direction, and consistent output across social platforms. Guide designers on visual direction, branding, and campaign concepts. Ensure content aligns with brand voice and marketing objectives. Develop monthly content calendars and analytics reports.

5. UI/UX & Digital Design Oversight

Collaborate with the design team to ensure creative assets follow

UI/UX best practices

. Improve user flow, CTAs, and conversion journeys across website and landing pages. Provide creative direction for videos, graphics, animations, and ad creatives.

6. Team Leadership & Workflow Management

Manage a team of designers, content creators, and digital specialists. Implement efficient workflows, task batching, and time-blocking systems (aligned with your framework). Ensure high productivity, deadline adherence, and quality standards. Conduct weekly and monthly performance reviews based on KPIs and output milestones.

7. Reporting & Analytics

Track, analyze, and report performance across all platforms -- weekly, monthly, and campaign-specific. Provide insights, recommendations, and growth opportunities to upper management. Build dashboards to monitor SEO performance, ads ROI, and content results.

B) Required Skills & CompetenciesTechnical Skills

Strong experience in SEO tools (Ahrefs, SEMrush, Search Console). Strong command of Google Ads Manager, Meta Ads Manager, TikTok Ads, and other platforms. Ability to optimize campaigns for ROAS, cost control, and lead quality. Knowledge of Google Analytics, Tag Manager, and tracking implementation. Understanding of UI/UX principles, landing page structure, and conversion funnels. Graphic design knowledge (Photoshop, Illustrator, Canva) -- enough to guide designers. Basic video editing and animation workflow understanding (not mandatory but preferred).

Soft Skills

Leadership and team management Strategic thinking Creativity and innovation Strong communication and presentation abilities Data-driven decision-making Time management and multi-tasking Problem-solving and ownership mentality

C) Qualifications

Bachelor's degree in Marketing, Digital Media, Business, Communication, or related fields. Certifications in Google Ads, Meta Ads, SEO, or Analytics are a strong advantage. Minimum 4-8 years of experience in Digital Marketing roles. Experience in the UAE market and/or construction / MEP industry preferred but not mandatory.

D) KPIs for This Role

Monthly ROAS targets across all paid campaigns Organic keyword ranking improvements Social media engagement & growth Lead generation volume & quality Campaign delivery timelines Team output consistency & productivity Website performance (speed, bounce rate, conversions) Successful content calendar execution

E) What This Role Will Build for Junaid Group

A strong, scalable digital presence for

All Companies under the Junaid Group.

A structured and highly productive marketing department Data-driven marketing operations Consistent brand positioning across all platforms A pipeline of leads, traffic, and engagement contributing to overall revenue
Job Type: Full-time

Pay: AED7,000.00 - AED8,000.00 per month